Digital Brand, Communications & Performance Lead

ORTEC Logiplan GmbH; Netherlands; Hybrid; EUR 50,000 - 56,000; Full time

Benefits offered by this job

13th month

8% holiday pay

25 days holiday

Mobility allowance

Pension contributions

Home working allowance

Remote work setup

Job summary

ORTEC is seeking a seasoned digital marketing and communications professional to lead our global digital presence. You will manage and optimize corporate channels, publish content, and enable teams across regions to publish, amplify and measure campaigns.

You will collaborate with marketing and corporate colleagues worldwide to boost brand visibility, thought leadership and lead generation, while driving AI-enabled search optimization and data-driven decisions.

Qualifications

• 5+ years in digital marketing and communications.
• Strong knowledge of website management, SEO, SEA, social media, and AI-powered search.
• Experience with CMS platforms, web analytics, HubSpot, and marketing technologies.
• Strong project and stakeholder management in an international environment.
• Analytical mindset and excellent English; another European language is a plus.

Responsibilities

• Manage and optimize corporate digital channels to publish, amplify and measure content.
• Coordinate website enhancements with IT and external partners.
• Publish and optimize blogs, customer stories, thought leadership and corporate announcements.
• Optimize user journeys and content discoverability; execute SEO initiatives.
• Support paid search (SEA) activities; develop GEO/AI search visibility.
• Monitor search performance and identify optimization opportunities.
• Manage ORTEC's corporate social media; coordinate publishing calendars.
• Develop dashboards and reporting insights for digital performance.

Skills

Digital marketing

SEO

SEA

Social media

CMS platforms

Web analytics

HubSpot

Stakeholder mgmt

Analytical mindset

English skills

Tools

HubSpot

Job description

Join ORTEC's Global Brand, Communications & Digital team and help strengthen our digital performance worldwide. In this role, you will manage and optimize our corporate digital channels, enabling teams across the business to effectively publish, amplify and measure content and campaigns.

You will work closely with corporate and marketing colleagues across regions and divisions to ensure our stories, insights and expertise reach the right audiences, while supporting key objectives such as brand visibility, reputation, thought leadership, lead generation and digital engagement.

Maintain website governance, structure and content quality

Be the central point of contact for marketing teams to enable effective lead generation campaigns via the website

Coordinate website enhancements and integrations with IT and external partners

Publish and optimize blogs, customer stories, thought leadership and corporate announcements

Optimize user journeys and content discoverability

Execute and optimize SEO initiatives

Support paid search (SEA) activities

Develop ORTEC's approach to GEO (Generative Engine Optimization) and AI-search visibility

Monitor search performance and identify optimization opportunities

Social Media & Digital Engagement

Manage ORTEC's corporate social media presence and support marketing and communications activations on those channels

Coordinate publishing calendars and channel performance

Identify opportunities to increase engagement and reach

Corporate Content Activation

Ensure content aligns with brand and communication standards

Help maximize content impact through digital channels

Analytics & Digital Performance

Monitor digital KPIs and performance metrics

Develop dashboards and reporting insights

Translate data into recommendations and actions

Explore and implement AI-enabled workflows

Improve efficiency through automation

Recommend new tools and capabilities

Who You Are

5+ years of experience in digital marketing and communications, or a similar field

Strong knowledge of website management, SEO, SEA, social media, and AI-powered search

Experience with CMS platforms, web analytics, HubSpot, and marketing technologies

Strong project and stakeholder management skills in an international environment

Analytical mindset with the ability to turn insights into action

Excellent English skills; an additional European language is a plus

A proactive self-starter who takes ownership

Organized, adaptable, and comfortable in a dynamic environment

Curious about AI and digital innovation

Able to combine strategic thinking with hands‑on execution

Comfortable coaching and guiding a direct report

What we offer

A permanent position with a competitive salary and performance‑based incentives.

Salary range: € 4.500–€5.000 gross per month (depending on experience and interview evaluations).

Holiday remuneration of 8%.

Additional month salary (13th month).

25 annual leave days, with additional days from the age of 35.

NS Business Card, lease opportunity, or commuting allowance.

Mobility allowance equal to 3% of base salary.

Pension contributions.

Compensation for private internet connection and a home working allowance.

A well‑equipped workspace, including furniture and IT resources for remote work.

Development programs tailored to your ambitions and leadership growth.

Opportunities to work with international customers and colleagues across Europe, North America, Asia‑Pacific, and South America.

An open, collaborative, and entrepreneurial culture focused on innovation, impact, and continuous development.

Why Join ORTEC?

Room for Initiative and Creativity

You won't be waiting for instructions. You'll help shape how ORTEC shows up digitally and have the freedom to improve what exists today.

Visible Impact

Your work will be seen across our website, social channels and digital ecosystem. You'll be able to connect your efforts directly to measurable outcomes.

AI Beyond the Buzzwords

We actively explore ways to use AI and automation to improve workflows, content creation and digital performance.

Global Exposure

You'll work with teams across divisions, markets and regions, helping create alignment across a truly global organization.

You'll join an ambitious team with short communication lines, strong collaboration and attention to work‑life balance.

Success Looks Like

You create a digital ecosystem that strengthens ORTEC's reputation, improves visibility, supports business growth and ensures our digital channels consistently deliver value for both corporate priorities and market needs.