Data-Driven Sales Controller for the Dutch Market

Picnic; Amsterdam; On-site; EUR 48,000 - 60,000; Full time

Benefits offered by this job

Fresh lunches

Health insurance discount & bike plan

Learning & development

All the rest: 25 holidays, travel & a

Pension plan

Job summary

Picnic is seeking a Sales Controller to join the Commercial team in Amsterdam. You will turn numbers into actionable insights, safeguarding margin accuracy and driving process improvements across buying, finance and data. You will partner with commercial teams to enable smarter, data-driven decisions and scalable reporting for the Dutch market.

You will report to the Commercial Analytics Lead and play a key role in shaping financial strategy through proactive analysis and automation.

Qualifications

• BSc degree in Finance, Business Economics, or a related field.
• 1–2 years of experience in a controlling, FP&A, or commercial finance role.
• Strong understanding of sales, pricing, and margin analysis.
• Excellent analytical and problem solving skills with large data sets.
• Attention to detail with a structured approach and accurate execution.
• Advanced proficiency in Excel (or Google Sheets); knowledge of Power BI/Tableau/SQL is a plus.
• Excellent communication skills to translate financial insights into actionable business advice.
• Fluent in English; Dutch/German/French a plus.
• Experience with ERP or accounting systems (Workday, SAP, or similar) is advantageous.

Responsibilities

• Monitor purchase prices, margins and quantities to safeguard financial integrity.
• Analyze financial KPIs and category performance to identify opportunities and inform planning.
• Ensure supplier deals are documented, communicated, and reflected in reporting.
• Oversee off-invoice discounts and receivables for accuracy and timely follow-up.
• Ensure consumer taxes are configured correctly and support year-end settlements.

Skills

Sales analysis

Pricing analysis

Margin analysis

Excel/Sheets

Power BI/SQL

Stakeholder comms

English fluency

ERP systems

Education

BSc in Finance/Business Economics

Tools

Power BI

Tableau

SQL

Excel

Job description

Picnic is seeking a Sales Controller to join the Commercial team in Amsterdam. You will turn numbers into actionable insights, safeguarding margin accuracy and driving process improvements across buying, finance and data. You will partner with commercial teams to enable smarter, data-driven decisions and scalable reporting for the Dutch market.

You will report to the Commercial Analytics Lead and play a key role in shaping financial strategy through proactive analysis and automation.