DACH SDR: Build Retail Growth with AI CRM

WaveWorks Recruitment; Randstad; Hybrid; EUR 36,000 - 45,000; Full time

Benefits offered by this job

30 days annual leave

Annual company trip

Wellpass

Merchandise

Autonomy and ownership

Job summary

WaveWorks Recruitment is seeking a Sales Development Representative for the DACH region. This hybrid, full-time role focuses on building a market from the ground up in Germany, Austria and Switzerland, initiating relationships with potential retailers and shaping the company’s presence in the DACH market.

You will craft tailored outreach, map stakeholders, and use data-driven methods to drive growth in a fast-growing European SaaS company.

Qualifications

• Fluent in German and English.
• Excellent written and verbal communication skills.
• Commercially minded with ambition to grow within B2B SaaS.
• Comfortable working with data and CRM systems.
• Structured, proactive and organized in your approach.
• Naturally outgoing - you enjoy networking and making the first move.
• Curious about how brands grow, who they target and which technologies they use.
• Entrepreneurial mindset — you enjoy building rather than following a fixed playbook.
• Collaborative team player who enjoys winning together.
• Results-driven with genuine interest in the person behind the conversation.

Responsibilities

• Research selected retail and e-commerce brands across the DACH region and develop a deep understanding of their businesses.
• Map key stakeholders, decision-makers and technology stacks — from CRM and e‑commerce managers to CMOs.
• Identify relevant commercial triggers such as expansion, rebranding, new markets, funding or platform changes.
• Develop tailored outreach strategies across email, LinkedIn, events, cold calling, gifting and partnerships.
• Create precise, personalized messaging rather than relying on templates.
• Build the company’s position within the DACH retail and e‑commerce ecosystem through events, networking and partner relationships.
• Use modern sales technology to plan, test and continuously optimize outreach.
• Leverage technology to identify engagement opportunities, qualify accounts against the ideal customer profile and create personalised outreach sequences.

Skills

German

English

Excellent communication

Data-minded

CRM proficiency

Structured and proactive

Outgoing and networking

Entrepreneurial mindset

Collaborative team player

Results-driven

Tools

CRM systems

Job description

WaveWorks Recruitment is seeking a Sales Development Representative for the DACH region. This hybrid, full-time role focuses on building a market from the ground up in Germany, Austria and Switzerland, initiating relationships with potential retailers and shaping the company’s presence in the DACH market.

You will craft tailored outreach, map stakeholders, and use data-driven methods to drive growth in a fast-growing European SaaS company.