Application Consultant

Dentsu Aegis Network Ltd.; Rotterdam; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

International team

Hybrid work

Well-being days

Social impact days

Learning opportunities

Competitive salary

Job summary

Merkle, a dentsu company, is hiring a Campaign Developer/CRM Developer to design and implement automated customer journeys and CRM campaigns across leading platforms. You will build, test, and optimize workflows, segmentation, and personalization to deliver measurable results.

Collaborate with strategists, analysts, and designers in a hybrid Rotterdam-based role, with a focus on data-driven decision making, platform integrations, and continuous improvement.

Qualifications

• Proven experience as a Campaign Developer, CRM Developer, or Campaign Engineer with hands-on experience in CRM, marketing automation, or customer engagement platforms.
• Strong understanding of SQL, HTML, JavaScript, and relevant scripting or personalization languages to support campaign development, personalization, and automation workflows.
• Experience with Salesforce Marketing Cloud, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Braze, or similar technologies.
• Strong knowledge of CRM and marketing automation concepts, including segmentation, customer journeys, personalization, campaign orchestration, and data integration.
• Understanding of customer data and how it is used across CRM, CDP, and marketing automation environments.
• Excellent analytical skills with a problem-solving mindset to troubleshoot and optimize campaigns.
• Strong attention to detail with a focus on delivering high-quality campaign execution.
• Strong communication skills, with the ability to collaborate effectively with cross-functional teams and clearly present ideas and results.

Responsibilities

• Campaign Development: Design, build, and implement automated customer journeys and CRM campaigns across relevant platforms.
• Execution & Optimization: Execute campaigns, monitor performance, and optimize workflows for efficiency.
• Testing & Troubleshooting: Conduct testing, manage quality control, and refine processes for seamless delivery.
• Collaboration: Partner with cross-functional teams to meet client expectations and standards.
• Continuous Improvement: Stay up to date with technologies and best practices to improve automation and performance.

Skills

Campaign Developer

CRM Developer

Campaign Engineer

Analytical skills

Problem-solving mindset

Attention to detail

Communication skills

Tools

SQL

HTML

JavaScript

Scripting languages

Job description

Key Responsibilities

• Campaign Development: Design, build, and implement automated customer journeys and CRM campaigns across relevant marketing automation and customer engagement platforms that deliver impactful results.
• Execution & Optimization: Execute campaigns, monitor performance, and continuously optimize workflows, segmentation, personalization, and automation to maximize efficiency and effectiveness.
• Testing & Troubleshooting: Conduct comprehensive testing, manage quality control, troubleshoot technical and data-related issues, and refine processes to ensure seamless campaign delivery.
• Collaboration: Partner with cross-functional teams including strategists, analysts, developers, and designers to ensure campaigns meet client expectations and are delivered to the highest standards.
• Continuous Improvement: Stay up to date with CRM, marketing automation, and customer engagement technologies, including platform capabilities, releases, and best practices. Identify and implement new techniques and technologies to improve campaign automation and performance.

Requirements

• Proven experience as a Campaign Developer, CRM Developer, or Campaign Engineer with hands‑on experience in CRM, marketing automation, or customer engagement platforms.
• Strong understanding of SQL, HTML, JavaScript, and relevant scripting or personalization languages to support campaign development, personalization, and automation workflows.
• Experience working with one or more marketing automation or customer engagement platforms such as Salesforce Marketing Cloud, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Braze, or similar technologies.
• Strong knowledge of CRM and marketing automation concepts, including segmentation, customer journeys, personalization, campaign orchestration, and data integration.
• Understanding of customer data and how it is used across CRM, CDP, and marketing automation environments.
• Excellent analytical skills with a problem‑solving mindset to troubleshoot and optimize campaigns.
• Strong attention to detail with a focus on delivering high‑quality campaign execution.
• Strong communication skills, with the ability to collaborate effectively with cross‑functional teams and clearly present ideas and results.

What We Offer

• An international working environment with colleagues from around the world.
• A challenging position at a successful company in a growing market.
• Plenty of time for fun activities at work, including foosball, table tennis, themed meetings, parties, and more.
• 3 extra days off (yes, at Merkle we take your well‑being very seriously) - in addition to 25 annual vacation days, there are 3 Well‑being Days.
• 2 Social Impact Days - you can volunteer for a charity of your choice.
• Extensive learning and development opportunities, including a wide range of personal and online training.
• A hybrid work model, with 2‑3 days in the office and the rest working from home.
• A competitive salary and excellent secondary benefits.

Company Description

Merkle, a dentsu company, powers the experience economy. For more than 35 years, we've put people at the heart of digital business transformation. As the world's only integrated experience consultancy with deep roots in data science and business performance, Merkle delivers holistic, end‑to‑end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms in digital transformation, commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees globally, Merkle operates across 30+ countries in the Americas, EMEA, and APAC regions. In Denmark, we have over 300 talented colleagues working from offices in Copenhagen and Aarhus. For more information, visit www.merkle.com.

Inclusion and Diversity

At Merkle we believe in the power of diversity. We welcome all applications regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Contact

We look forward to receiving your application for any questions, please contact the TA in charge of this role: David Ryall, Senior Talent Acquisition Partner, EMEA, NE by email at: [e-mail] EMEA, NE.

Location

Rotterdam Brand: Merkle Time Type: Full time Contract Type: Fixed Term Contract (Fixed Term)

#LI-MERKLE #LI-Hybrid #LI-DR2

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for collaboration and bridge between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work