CRM & Customer Engagement Specialist

MSD Animal Health Nederland; Boxmeer; On-site; EUR 52,000 - 68,000; Full time

Job summary

MSD Animal Health Nederland in Boxmeer or Brussels is seeking a Digital Marketing & Data Specialist to ensure data accuracy and governance across CRM and analytics platforms, delivering a single customer view and driving omnichannel experiences.

You will collaborate with Sales, Marketing, Digital and IT to improve data quality, run CRM enhancements, manage Salesforce Marketing Cloud journeys, and enable personalized customer engagement for the Benelux region.

Qualifications

• Minimum 3 years of experience with CRM and BI tools (Salesforce, Power BI).
• Strong customer data governance experience and attention to detail.
• Excellent communication in Dutch and English; French a plus.

Responsibilities

• Serve as CRM steward, maintain customer master data and governance.
• Monitor data quality KPIs and perform data cleansing to improve accuracy.
• Support CRM users with guidance and issue resolution; promote best practices.
• Leverage data and insights for audience segmentation and personalized engagement.
• Collaborate with Sales/Marketing to improve CRM processes and omnichannel journeys.
• Assist CRM enhancements and new customer engagement capabilities.
• Manage digital platforms including websites, event tools, and Salesforce journeys.

Skills

CRM & BI tools

Data governance

Analytical mindset

Multitasking

Dutch language

English language

Tools

Salesforce

Power BI

Veeva PromoMats

Job description

Do you want to work at one of the largest industrial pharma concerns in the Benelux within a high‑tech environment and use your knowledge and make an impact where data, digital and animal health come together? Are you able to turn data into meaningful insights while enhancing digital customer experiences that truly make a difference. Join our Animal Health Benelux team as a

Welcome in our team

Our Commercial Benelux organization consists of talented experts working in fields including sales, marketing, market entry, digital, commercial management and veterinary medicine. They all share a passion for making our medicines, vaccines, services and solutions available to animals and the people who care for them.

To strengthen the Data & Commercial Excellence Team within Animal Health Benelux, we are looking for a Digital Marketing & Data Specialist for our location in Boxmeer or Brussels.

This role is a driving force in implementing our ambition of delivering best‑in‑class field force performance and an exceptional digital customer experience.

About the role

In this role, you will ensure the accuracy, integrity, and accessibility of commercial and operational customer data while acting as a key contributor to our CRM ecosystem and omnichannel engagement strategy. You will help maintain a single, reliable customer view across systems, support CRM data governance, and drive the effective use of customer insights to improve business performance.

Working closely with Sales, Marketing, Digital, and IT teams, you will enhance our omnichannel engagement capabilities so that our field force and marketing teams can deliver more personalized, connected, and impactful customer experiences.

Your work directly supports data-driven decision-making, CRM excellence, and the optimization of both in-person and digital interactions across the customer journey.

Tasks and responsibilities include but not limited to

Data Quality & CRM Support

• Serve as a key CRM steward, ensuring customer master data is maintained accurately and in line with governance standards.
• Monitor CRM data quality KPIs and perform hands‑on validation and cleansing of key datasets to proactively improve data completeness, consistency, accuracy and user adoption.
• Support CRM users by providing guidance, resolving data‑related issues, and promoting best practices across the organization.
• Leverage CRM data and customer insights to support audience segmentation, campaign targeting, and personalized customer engagement.
• Collaborate with Sales and Marketing teams to continuously improve CRM processes, user adoption, and omnichannel customer journeys.
• Support the implementation of CRM enhancements and new customer engagement capabilities in alignment with business objectives.
• Manage and maintain digital platforms such as websites, event tools and Salesforce Marketing Cloud journeys to deliver seamless, personalized experiences.

Your profile

• You have a solid understanding of data governance principles.
• You have at least 3 years of experience working with CRM and BI tools (such as Salesforce and Power BI).
• You communicate clearly and effectively in Dutch and English; knowledge of French is a plus.
• You have a strong eye for detail, an analytical mindset and the ability to manage multiple priorities in a dynamic environment.
• Experience with Veeva PromoMats is an advantage, but not a requirement, we’re happy to support your learning.
• You live within a reasonable commuting distance of either our Boxmeer (Netherlands) or Brussels (Belgium) office.

What we offer

We welcome you to a truly global, dynamic and challenging environment with great opportunities for personal development. Our benefits depend on the job location but are in any case very competitive.

Animal Health

Our Animal Health Division is a trusted global leader in veterinary medicine, dedicated to preserving and improving health, well‑being, and performance of animals and the people who care for them. We are a global team of professionals working together to make a positive difference in animal care and the world’s food supply and have a deep sense of responsibility towards our customers, consumers, animals, society, and our planet.

Through our commitment to The Science of Healthier Animals® we offer veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. We invest in dynamic and comprehensive R&D resources and a modern, global supply chain. We are present in more than 50 countries, while our products are available in some 150 markets.