Medior Marketing Analytics Specialist (32/40 hours per week)

IVC Evidensia Nederland; Vleuten; Hybride; EUR 55 000 - 75 000; Plein temps

Avantages offerts par ce poste

25 vacation days

Hybrid working option

20% employee discount

Laptop and mobile

Training sessions and workshops

Dog friendly office

Training & development (Evidensia Acad

Room for initiative

Résumé du poste

A national veterinary service provider in Utrecht seeks a Medior Marketing Analytics Specialist. This role involves enhancing CRM effectiveness via data analysis, including insights on customer engagement. Candidates should have at least 2 years of experience with CRM platforms and strong analytical skills, particularly with Power BI and SQL. The position offers a hybrid work model, 25 vacation days, and opportunities for professional development. A love for pets is a plus.

Qualifications

• At least 2 years’ experience with CRM or marketing automation platforms.
• Power BI skills including DAX and complex data models.
• Experience in writing complex SQL queries and analytics.
• Experience with AB testing design, measurement, and analysis.
• Strong skills in customer lifetime analysis, segmentation, loyalty, and churn modelling.
• Educated to degree level in Mathematics, Statistics, Data Science, Economics, or similar.

Responsabilités

• Improve CRM effectiveness through measurement and analysis.
• Build a full CRM reporting suite using Power BI.
• Conduct customer lifetime analysis including segmentation and churn modelling.
• Design and analyze AB tests within a scalable test-and-learn framework.
• Lead customer lifetime value analyses and segmentation initiatives.

Connaissances

CRM platforms

Power BI expertise

Analytical skills

SQL queries

AB testing

Customer lifetime analysis

Data pipelines

Google BigQuery

Formation

Degree in Mathematics, Statistics, Data Science, or Economics

Outils

SQL

Python/R

Google BigQuery

Google BigQuery

Description du poste

Overview

Medior Marketing Analytics Specialist (32/40 hours per week)

The Role in Brief

You will be at the centre of improving CRM effectiveness in the business through creating measurement, analysis, and insights. Spanning email, text, reminders, and more channels, your role is to make sure we understand how customers are interacting with us at each digital touchpoint and therefore where we can improve performance, retention, and lifetime value. We are looking for somebody who can think critically about the customer experience to ask the right questions, but also with the data and analysis skills to find the answers.

Please note: To be eligible for this position, candidates must already reside in the Netherlands and hold a valid work permit for the Netherlands.

Responsibilities

• At least 2 years’ experience working with CRM or marketing automation platforms (e.g. Emarsys, Braze, SFMC) and associated databases
• Power BI expertise (including DAX, time intelligence, complex data models, parameter fields, scheduling, and working with multiple source types) which you will need to apply to build out a full CRM reporting suite
• Excellent analytical skills, from determining and sourcing relevant datasets, to building an analytical process, and ultimately delivering commercially-minded findings in written format or presentation
• Confident writing complex SQL queries in different platforms and data warehouses, ideally also in Google BigQuery where at least some required data sources will be stored
• Comfortable with sophisticated AB testing and handling the test design, measurement, and statistical analysis process independently. This is part of a scalable test-and-learn approach you will help to develop for CRM
• Highly skilled in customer lifetime analysis including segmentation, loyalty, and churn modelling
• Educated to degree level in a relevant field (e.g. Mathematics, Statistics, Data Science, Economics, or similar)

Ideal additional skills

• Able to navigate a large, multi-national organisation, with a view to maximise collaboration, minimise duplication, and improve practices wherever possible
• Experienced in writing analytical R/Python scripts from scratch
• Machine learning including application to customer segmentation
• Experience building data pipelines. Although this is not a Data Engineering role, a working knowledge of the formal pipeline process is valuable and you will own relationships with Data Engineering

• Experience in working in a subscription-based or ecommerce service business is advantageous but not essential
• Experience in the veterinary profession or pet-related industries desirable but not essential
• A love of pets is definitely a plus!

What We Offer

• A salary depending on experience.
• 25 vacation days (based on a 40-hour workweek).
• Laptop and mobile.
• We cover 2/3 of your pension contribution.
• Hybrid working option – 2 days per week in Vleuten (Tuesday and Thursday), the rest from home.
• 20% employee discount on products and services at our locations.
• You are welcome to bring your dog to the office.
• You are given plenty of room to develop yourself, for example through training sessions and workshops at the Evidensia Academy.
• Room for initiative in a dynamic environment.

About the Organization

IVC provides personalized care for all animals. Every interaction with animals and owners makes a difference. IVC Evidensia delivers the best service through our people, clear communication, and genuine attention to both humans and animals. At IVC Evidensia, relationships come first – especially with you. We believe that when you feel good, results follow. Our more than 3,000 employees give us a national presence with a local heart. You can find our 300 clinics, animal hospitals, and pet funeral locations across the Netherlands, from Groningen to Zeeland. What unites them is pride in their profession, the drive to achieve maximum results, and above all, the motivation to do so together.

IVC Evidensia supports scientific research, maintains a strong international forum with various specialists, and offers our Evidensia Academy to strengthen and expand the knowledge and skills of our employees. For more information: IVC Evidensia Netherlands.

Interested or Questions?

If this exciting role catches your interest, we’d love to have a coffee with you! Apply via the link below or send your CV to [e-mail]

Take a look at our support office: Working at IVC Evidensia.

🛑Acquisition in response to this vacancy is not appreciated.