CRM Analytics Lead — Strategy, Insights & Growth

Vinted; Amsterdam; Hybrid; EUR 68,000 - 92,000; Full time

Benefits offered by this job

Share options programme

25 days of paid annual leave

Newest MacBook models

Employee assistance program

Job summary

Vinted seeks a Team Lead to own CRM analytics, shaping its strategy and driving measurable growth across our member base. You’ll partner with Marketing, Data Science & Analytics, and CRM leadership to set priorities and deliver high-impact insights.

You’ll balance hands-on analysis with mentoring a small team, advancing predictive models, segmentation, and experimentation. A strong quantitative background and comfort with Python, SQL, and Looker are required.

Qualifications

• Strong background in experimentation and causal inference; robust test design and segmentation skills.
• Ability to work with senior marketing stakeholders and act as a credible sparring partner across the domain.
• Balance delivery with ownership; proactively identify what’s worth doing, beyond simple requests.
• People leadership experience is a plus, or willingness to lead problems and people.
• CRM analytics experience is a bonus; quick to pick up new domains and tools.

Responsibilities

• Own CRM's analytics agenda: set direction and priorities, challenge what's worth doing.
• Set CRM measurement strategy: define how to measure incremental impact of CRM activity.
• Build targeting capabilities: guide predictive models and audience segmentation.
• Turn insights into action: provide proactive insights and recommendations for campaigns.
• Stay hands-on: devote 20–50% of time to tackle hard problems and unblock the team.
• Lead and mentor a small team of Decision Scientists; oversee planning and development.

Skills

Experimentation

Causal Inference

Test Design

Segmentation

Stakeholder Collaboration

People Leadership

Analytical Thinking

Tools

Python

SQL

GCP/BigQuery

Looker

Job description

Vinted seeks a Team Lead to own CRM analytics, shaping its strategy and driving measurable growth across our member base. You’ll partner with Marketing, Data Science & Analytics, and CRM leadership to set priorities and deliver high-impact insights.

You’ll balance hands-on analysis with mentoring a small team, advancing predictive models, segmentation, and experimentation. A strong quantitative background and comfort with Python, SQL, and Looker are required.