Creator Manager TikTok Shop - NL (m/f/d)

GENUINE; Arnhem; On-site; EUR 42,000 - 66,000; Full time

Job summary

GENUINE in Cologne is seeking a Creator Manager to lead the creator strategy for key brands and turn TikTok trends into high-performing content.

You will own creator partnerships, scout new talent, and develop formats that drive engagement and sales. You’ll collaborate with internal teams to translate brand goals into briefs and real activations on TikTok.

Native Dutch and strong English skills are essential, with a focus on influencer marketing and scalable creator programs across Europe.

Qualifications

• Experience in influencer marketing or talent management (must have demonstrable results).
• Strong understanding of social media dynamics and TikTok content performance.
• Native-level Dutch and good English skills for internal communication.

Responsibilities

• Brand Ownership: manage core brands as the point of contact for creator strategy and performance.
• Trend & Format Development: spot emerging TikTok trends and turn them into scalable content formats.
• Creator Coaching: support affiliate partners with hooks, insights, and feedback to drive sales.
• Creator Scouting & Development: identify talented creators and build long‑term partnerships.
• Creative Briefing: translate brand goals into clear briefs for TikTok-native content that performs.
• TikTok Collaboration: stay connected with TikTok teams and leverage new features for brands.

Skills

Influencer marketing

Talent management

Social media

TikTok optimization

Content strategy

Creator partnerships

Job description

TikTok Shop is changing the way people shop online – and you can be part of it from the very beginning.

GENUINE is one of Germany’s leading TikTok Shop partners, and we’re looking for a Creator Manager (m/f/d) to join our team in Cologne. You won’t just be managing lists – you’ll be responsible for the creator strategy for some of our most important brands. Your mission: build a strong creator network, develop creators strategically, and turn TikTok trends into formats that actually drive sales.

Join one of Europe’s most sought-after TikTok Shop agencies and take ownership of creator management and operational execution.

• Brand Ownership: You manage a selection of our core brands as their dedicated point of contact – from creator strategy to performance, always keeping the brand identity in mind.
• Trend & Format Development: You spot emerging TikTok trends early and turn them into new content formats that convert and scale.
• Creator Coaching: You actively support our affiliate partners with hooks, trend insights, and content feedback – helping them create videos that don’t just look good, but actually sell.
• Creator Scouting & Development: You identify promising creators, bring them on board, and build long-term partnerships instead of relying on one-off collaborations.
• Creative Briefing: You translate brand goals into clear, actionable briefs that empower creators to produce TikTok-native content that performs.
• TikTok Collaboration: You stay in regular contact with TikTok’s own teams, keep up with algorithm updates, and leverage new features strategically for your brands.

Your profile

• Initial experience in influencer marketing, talent management, or social media – ideally with a focus on measurable results.
• You’re a TikTok native: You spot trends before they peak and know how to turn them into repeatable content formats.
• Strong understanding of TikTok hooks, social commerce, and creator content optimization – you know what makes content perform and convert.
• Native-level Dutch and good English skills for internal communication.

Why us?

• Make an Impact: Flat hierarchies and short decision-making processes – your ideas don’t get stuck in endless approval rounds. They get put into action.
• Day-One Mentality: We move fast. You’ll join an international, high-energy team where ideas don’t get stuck in meetings – they get executed.
• Real Growth: Build expertise in some of the most in-demand areas of digital marketing right now – creators, e-commerce, and live shopping.
• Strong Team: International, fast-paced, and open-minded – we work hard, and we make sure to have fun while doing it.