Creative Lead

Ace and Tate; Amsterdam; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work

Holiday entitlement

Pension plan

Travel reimbursement

Mental health support

Eyewear perks

Lunch & snacks

CultureClub events

Job summary

Ace & Tate HQ in Amsterdam is seeking a Creative Lead to steer the ideas behind campaigns and shape how the brand appears across channels. You’ll act as the narrative engine from first spark through to final execution, ensuring every touchpoint feels cohesive and on-brand.

You will guide the Social Media output, mentor the Copywriter/Content Creator, maintain brand alignment across digital and retail environments, and collaborate with stakeholders to evolve the brand’s tone of voice and creative

Qualifications

• 6+ years in concept development or creative strategy
• Social-first understanding and content strategy
• Leadership experience mentoring creatives
• Fluent in English (spoken and written)

Responsibilities

• Lead concept development for major seasonal campaigns and product launches across channels
• Own narrative worlds grounded in research, trends and consumer insights
• Oversee Social Media output and translate ideas into platform-native content
• Ensure 360° brand and campaign consistency across digital and physical spaces
• Mentor copywriters/content creators to refine tone of voice
• Collaborate with Art Director and stakeholders to meet business objectives
• Shape brand direction and evolve narrative and tone of voice

Job description

We’re Ace & Tate – and yes, we make glasses. But more than that, we make working here worth your while.

We’re looking for a Creative Lead at our Amsterdam HQ, 32–40 hours.

In this role, you’ll lead the ideas behind our campaigns and shape how the brand shows up across channels. You’ll act as the narrative engine of the brand, shaping ideas from first spark through to final execution and ensuring every touchpoint, from billboard to 15-second TikTok, feels part of one cohesive story.

What our Creative Lead does

• Concept development, lead the creative ideation for our two major seasonal campaigns, various product drops and launches throughout the year, as well as Paid and Organic Social Content production, owning the development of ideas from first thought through to execution and full roll-out, ensuring they work across all channels
• Narrative ownership, develop culturally relevant campaign worlds, always making sure your big ideas are grounded in research, social trends and real consumer insights while balancing creativity with a clear strategic lens
• Social media guidance, oversee and manage creative output from the Social Media team, translating big ideas into platform-native content and acting as their weekly creative soundboard to help shape social strategy, creator and talent direction, and ongoing content production
• Brand alignment, ensure 360° brand and campaign consistency across digital (Ecom, CRM, social) and physical retail environments, connecting brand, marketing and retail into one cohesive experience, safeguarding the brand across both campaign moments and always-on communication
• Creative management, act as a mentor and manager for our Copywriter/Content Creator, helping refine the brand’s tone of voice and strengthen overall output through clear direction and feedback
• Cross-functional collaboration, work closely with the Art Director and stakeholders across brand, marketing and retail to ensure creative work supports business objectives and is delivered at a high creative standard
• Brand direction, contribute to shaping where the Ace & Tate brand is going next, helping define and evolve the narrative, tone of voice and creative direction in line with the brand’s ambition and business needs

You have

• Creative expertise, bring strong conceptual thinking with proven experience developing and shaping creative ideas and narratives, with a sharp eye for angles that keep the brand fresh, relevant and human
• Strategic mindset, balance brand building with performance and business needs, ensuring ideas are both creatively strong and commercially effective
• Relevant background, have 6+ years in concept development, creative strategy, or similar roles, with experience leading creative work
• Social-first understanding, show a strong grasp of social media, content, and creator ecosystems
• Executional clarity, translate ideas into clear, effective output across multiple channels
• Leadership skills, have experience managing or mentoring creatives and guiding creative output
• Cultural affinity, feel connected to fashion, lifestyle, or culture-driven brands
• Languages, are fluent in English, both spoken and written

What we offer

• Competitive salary, aligned with your experience and expertise
• Flexible hybrid work environment, balancing time at home and at our Amsterdam HQ
• Time off that counts, enjoy 25 holidays per year (full-time) plus tenure-based extra days (2 after 1 year, 3 after 2 years)
• Company pension plan, helping you plan for the future
• Travel support, receive reimbursement if living more than 10 km from HQ
• Wellbeing support, access ClassPass and unlimited mental health support via OpenUp
• Optical perks, benefit from continuous free updates of your eyewear collection plus great discounts
• Healthy lunches & snacks, enjoy daily nutritious lunch and healthy snacks
• A culture to love, take part in events planned by our CultureClub

Video tour of the Ace & Tate headquarters, showcasing the office environment, common areas, and team members working together

Why Ace & Tate?

HQ is where we shape every part of the Ace & Tate experience. It’s fast-paced, collaborative and full of space to grow. Growth here means:

Real ownership from day one

You’ll be trusted with real responsibilities (not just tasks) and supported to deliver work that matters.

Flexibility and autonomy

Learning that fits you