Country Manager - Benelux

Hai Robotics; Hoofddorp; On-site; EUR 90,000 - 140,000; Full time

Benefits offered by this job

8% holiday allowance

Quarterly and annual performance bonus

Commission-based bonus

Commuting allowance 0.23 cents per km

Job summary

Hai Robotics is seeking a dynamic Benelux Country Manager to lead regional sales, partnerships and growth strategies. You will establish the Hai Robotics brand in the Benelux market and drive multi-channel sales, including direct and channel partners, to achieve order intake and pipeline targets.

You will collaborate with marketing, solutions and project management teams to forecast, position, and close complex warehouse automation solutions across industries.

Qualifications

• Bachelor's degree or above in a relevant field.
• 5+ years of sales leadership in MHA/WMS/MHE sectors.
• Dutch language at C2+ level is required.
• Experience across E-commerce, 3PL, Pharmaceutical, and Retail sectors.

Responsibilities

• Manage go-to-market strategy and pipelines across channels to meet order intake targets.
• Lead and collaborate with internal teams and partners to maintain a rich sales pipeline.
• Build and maintain a strong partner network across the Benelux.
• Provide accurate sales forecasting and communicate budget achievements to management.
• Support marketing, solutions and project teams with customer-facing activities.
• Travel frequently within the Benelux region as required.

Skills

Sales leadership

Multi-channel sales

Strategic planning

Forecasting

Education

Bachelor's degree or higher

Tools

CRM (e.g., Salesforce)

Job description

Brief Overview

HAI Robotics is a cutting-edge robotics company specialising in advanced warehouse automation solutions. Our state-of-the-art technologies are revolutionising supply chain logistics and helping businesses optimise their operations. As a leader in the industry, we are committed to partnering with integrators to provide world-class automation solutions. We are currently seeking a Country Manager to take over the responsibility for the Benelux region.

As our Benelux Country Manager, you will establish the HAI Robotics brand and:

• In the short term, implement a go-to-market strategy including processes, methodologies, commercial tactics, and pipelines across multiple channels, including direct sales and channel sales, to achieve the commercial targets of order intake and pipeline value
• In the medium term, establish a portfolio of successful installation and develop a supporting partnership of local partners to cover the entire spectrum of the market
• In the long term, establish a local operation for HAI Robotics utilizing both external and internal resources to maintain the growth of the business within the territory, including design and sales, implementation, after-sales service

Key Responsibilities

You Will Be Responsible For

• Following the sales process defined by HAI, in collaboration with internal resources and partners, converting opportunities in the pipeline into order intake.
• Leading and collaborating with both internal team members and external partners to build and maintain a solid pipeline of target value to support future business growth
• Establishing and maintaining a strong partner network to cover the entire spectrum of the market.
• Initiating and supporting partner enablement to improve team efficiency.
• Providing detailed and accurate sales forecasting
• Communicating regularly with the management team on budget achievements, sales strategies, market conditions, and counter-measures
• Supporting and working closely with Marketing, Solutions and Project Management teams for other customer facing tasks
• Providing insights on market trend, competition intelligence, solution development and other relevant information for better positioning and development of the company.
• Setting objectives, making and executing plans for personal development targets to ensure continuous business and team growth.

Who are we looking for?

You are proactive and have strong communication skills. In addition, you ideally have:

• A bachelor's degree or above in Business Information Systems, Engineering, Software and/or relevant fields
• 5+ years of extensive sales leadership experience in the Material-Handling Automation (MHA), Warehouse Management System (WMS) and Material-Handling Equipment (MHE) industry.
• Dutch C2+ fluency is required for this role
• Diversified, multi-channel sales management experience dealing across various industries such as E-Commerce, 3PL, Pharmaceutical and Retail etc.
• A proven track record of fast-paced strategic thinking, exceeding sales targets, identifying critical issues and crafting practical solutions.
• Experience with value-based selling and ROI presentation.
• Outstanding written and verbal communication skills and superior presentation abilities, with the capacity to communicate with all-levels of stakeholders.
• Strong entrepreneurial drive, high energy, a “self-starter” attitude, the ability to set and meet aggressive goals, and the drive to succeed both personally and professionally
• Active, honest and diligent, optimistic and open-minded, with a pioneering spirit
• Based in Benelux region, and the willingness to travel frequently

Hai-lights

We offer a dynamic and innovative working environment in a very committed organisation, with the following perks:

• A competitive salary
• 8% holiday allowance
• Quarterly and annual performance bonuses
• Commission based bonus
• 0.23 cents commuting allowance (based on home-office distance)
• Annual leave of 24 days
• Work laptop and phone
• The opportunity to contribute to a young, growing company, shaping our success and your career

About Us

Hai Robotics helps businesses unlock smarter, more flexible warehouse operations. Founded in 2016, the company is redefining warehouse automation through adaptable automated storage and retrieval solutions designed to evolve alongside operational needs. After pioneering Automated Case-handling Mobile Robot (ACR) technology, Hai Robotics introduced a modular approach that helps businesses scale faster, optimize space, and respond more effectively to changing demand.

By combining robotics, software, and intelligent system design, Hai Robotics enables organizations to create more agile and resilient operations without the complexity traditionally associated with warehouse automation.

Today, the company supports customers across more than 40 countries in industries including retail, e-commerce, healthcare, manufacturing, 3PL, and apparel. With a global network of offices and partners, Hai Robotics works side-by-side with customers to solve operational challenges and build systems designed for long-term performance.