Client Marketer

L - founders of loyalty; 's-Hertogenbosch; Hybrid; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Career growth opportunities

Access to on-site gym

Flexible working-from-home arrangements

Job summary

L - founders of loyalty in 's-Hertogenbosch seeks a Client Marketer to drive tactical loyalty campaigns. This role requires 5+ years of marketing experience and expertise in storytelling and integrated campaigns.

The successful candidate will collaborate with global teams and creative agencies, from strategy development to campaign execution, focusing on the retail landscape. This position offers career growth and a dynamic environment fostering bold ideas.

Qualifications

• 5+ years of experience in marketing.
• Proven experience in integrated campaigns across media channels.
• Skilled in leveraging AI tools such as ChatGPT or Midjourney.

Responsibilities

• Create clear narratives and campaign concepts.
• Lead campaigns from pitch to execution.
• Translate consumer insights into strategic direction.

Skills

Creative and conceptual thinking

Storytelling and content skills

Integrated campaigns knowledge

AI tools proficiency

Job description

Build campaigns that millions will experience. Shape the future of loyalty. Grow with us.

Reports to: Head of Client Marketing

Team: Global Commercial

About the role

We’re looking for a Client Marketer to join our international Commercial team. You’ll work in a get‑things‑done environment where fun, collaboration and ownership go hand in hand. Our team brings together local and global marketers with diverse cultural backgrounds, all closely connected to sales, insights and creative partners across the business.

As Client Marketer, you contribute to every phase of pitching, planning and executing tactical loyalty campaigns – from the first client pitch to full campaign activation. You act as a global or local expert on the retail landscape, turning consumer insights into strong stories, propositions and 360‑campaigns. Working closely with creative agencies and internal teams, you develop compelling narratives, presentations and assets for leading grocery retailers around the world.

Key Responsibilities

• Campaign strategy & storytelling: Creating clear, compelling narratives and campaign concepts.
• End‑to‑end campaign development: Leading campaigns from initial pitch to full execution.
• Retail & consumer insights: Translating trends and insights into sharp strategic direction.
• Creative development: Collaborating with creatives to deliver high‑quality campaign assets.
• Commercial collaboration: Partnering with Sales to strengthen client relationships and drive growth.
• 360-campaign activation: Building full-funnel activation plans across all key channels.

What you Bring

Required

• 5+ years of experience in marketing.
• A creative and conceptual thinker with strong storytelling and content skills.
• Proven experience in integrated campaigns, media channels, and marketing briefs.
• Skilled in leveraging AI tools such as ChatGPT, Midjourney, Gemini, or Copilot.

Preferred

• Experience in FMCG, food retail, or agency is a strong plus.
• Comfortable working in an international environment and collaborating across markets.

What we Offer

• A role in shaping the narrative of the market leader in tactical loyalty.
• A dynamic, international and entrepreneurial environment where bold ideas are valued.
• Career growth opportunities and a culture of collaboration, feedback, innovation and impact.
• A beautiful office space in the heart of Den Bosch.
• Access to L's state-of-the-art gym.
• Flexible working-from-home arrangements.

About L – founders of loyalty

L is the global leader in tactical loyalty campaigns for grocery retailers. With over 30 years' experience across 35 markets and five continents, L partners with more than 100 leading grocery retailers to create rewarding Lifestyle and Entertainment campaigns, engaging over 60m customers worldwide.

At the core of our approach is Total Store Impact - a data-driven business model designed to help retailers boost sales productivity and improve profit margins in the short term, while strengthening brand equity and driving long-term business growth.

What it means to be a Founder

What makes L unique is our 'Founder's Mindset'. This means that everyone thinks and acts like the company is their very own. As a Founder, you’re empowered to challenge the status quo, act without fear of failure, and adopt new ways of working to transform our business. Every day brings new challenges – and you’ll have the freedom and responsibility to shape your own path.

We’d love to hear your story. Apply now.