Marketing Specialist Home Appliance Solution

LG Electronics Benelux; Amsterdam; Hybrid; EUR 50,000 - 75,000; Full time

Benefits offered by this job

Hybrid working

Competitive salary

Global exposure

Career development

Job summary

LG Electronics Benelux is seeking a Marketing Specialist Home Appliance Solution to drive brand growth, consumer engagement, and commercial success in the Benelux region. You\'ll own the full marketing mix, connecting product, sales, retail partners, agencies, and European HQ to bring innovative products and consumer experiences to life.

You will lead launches and campaigns, develop messaging and go-to-market plans, and create marketing materials for digital content, POS, and sales tools.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or related field.
• Minimum 3 years of marketing experience in consumer electronics, FMCG, home appliances, or international business environment.
• Experience managing integrated marketing campaigns and multiple stakeholders.

Responsibilities

• Develop and execute integrated marketing campaigns for LG Home Appliances Benelux.
• Transform global/European brand strategies into local campaigns.
• Create and localize marketing materials including digital content and sales tools.
• Lead product launches and shopper marketing initiatives; coordinate events and activations.
• Analyze campaign performance and ROAS to optimize activities.

Skills

Brand strategy

Campaign management

Digital marketing

Analytics

Stakeholder management

Dutch language

English language

Education

Bachelor's/Master's in Marketing

Tools

PowerPoint

Excel

Analytics platforms

Job description

Marketing Specialist Home Appliance Solution (Benelux)

Life's Good with LG

LG Electronics is a global leader in consumer electronics, home appliances, and innovative technology solutions. Every day, millions of consumers around the world rely on LG products to make life more convenient, connected, and sustainable. Under our brand promise Life's Good, we continuously push the boundaries of innovation, design, and customer experience.

In the Benelux market, LG Home Appliances is one of the most dynamic and strategic business divisions, with a portfolio that includes premium refrigerators, washing machines, dryers, vacuum cleaners, cooking appliances, and smart home solutions. We are looking for a passionate marketer who wants to help shape the future of one of the world's most innovative brands.

About the Role

As a Marketing Specialist Home Appliance Solution, you will play a key role in driving brand growth, consumer engagement, and commercial success across the Benelux region.

This is much more than a campaign execution role. You'll own the full marketing mix from store till brand execution. You will act as the link between product, sales, retail partners, media agencies, and European headquarters to bring innovative products and inspiring consumer experiences to life.

Whether launching a new product, creating a retail activation, developing digital campaigns, or analyzing market trends, you will have a direct impact on how consumers perceive and experience the LG brand.

You will work in a fast-paced international environment where creativity, ownership, and data-driven decision making are highly valued.

What You'll Do

Build the LG Brand

• Develop and execute integrated marketing campaigns that strengthen LG's brand awareness and market leadership.
• Transform global and European brand strategies into impactful local campaigns for the Benelux market.
• Ensure a consistent premium brand experience across all consumer touchpoints.

Bring Products to Life

• Lead the marketing launch of new Home Appliance innovations.
• Develop compelling consumer messaging, product stories, and go-to-market plans.
• Create and localize marketing materials including digital content, POS materials, brochures, and sales tools.

Drive Consumer Demand

• Work closely with media agencies and internal teams to execute digital, social, CRM, retail media, influencer, and promotional campaigns.
• Optimize marketing performance through ongoing monitoring and analysis.
• Identify opportunities to increase consumer engagement and conversion.
• Partner with key retail customers and sales teams to develop shopper marketing initiatives.
• Coordinate events, product demonstrations, exhibitions, and customer activations.
• Help create engaging in-store experiences that bring the LG brand to life.
• Analyze ROAS to review how efficient the activities have been

Turn Insights into Action

• Analyze market trends, consumer behavior, competitor activity, and campaign performance.
• Translate data into actionable recommendations and growth opportunities.
• Support strategic planning and category development through business insights.

Who We're Looking For

You are a marketer who combines creativity with commercial thinking. You enjoy working on a variety of projects and are excited by the challenge of growing a premium consumer brand in a highly competitive market.

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 3 years of marketing experience, preferably within consumer electronics, FMCG, home appliances, or a similar international business environment.
• Experience managing integrated marketing campaigns and multiple stakeholders.
• Strong analytical mindset and comfortable working with performance data.
• Excellent PowerPoint and Excel skills.
• Experience with digital marketing channels and analytics platforms is a plus.
• Fluent in Dutch and English.
• Passionate about brands, innovation, and consumer trends.
• Proactive and entrepreneurial.
• Responsible and hands-on
• Strong project and stakeholder management skills.
• Highly organized and capable of managing multiple priorities.
• Creative thinker with a hands-on mentality.
• Customer-focused and results-driven.
• Team player who thrives in an international environment.

Why Join LG?

At LG, you'll have the opportunity to work for one of the world's most recognized technology brands while making a real impact in the local market.

We offer:

• A challenging and international working environment.
• The opportunity to work on market-leading products and innovations.
• Direct exposure to European and global marketing teams.
• Strong opportunities for professional growth and development.
• A collaborative culture where new ideas are encouraged.
• Competitive salary and attractive benefits package.
• Hybrid working environment and flexible working arrangements.

Ready to Make Life Good?

Join LG and become part of a team that is shaping the future of consumer experiences through innovation, technology, and world-class marketing.

Life's Good. And your next career move could be too.