Product Marketeer

Teamleader CRM; Amsterdam; Hybrid; EUR 50,000 - 75,000; Full time

Benefits offered by this job

Hybrid working model

Training budget

Office lunch in Ghent

Job summary

Teamleader CRM is seeking a Product Marketeer to own agency-focused positioning, messaging and go-to-market for Teamleader Orbit. You’ll translate market, customer and competitive insight into value propositions and campaign angles, guiding launches in collaboration with Sales and Brand Studio.

The role is junior/medior with an English language baseline and a preference for Dutch or German. It offers hybrid work between Amsterdam or Ghent, and a culture that blends startup energy with scale-up

Qualifications

• 2-3 years of B2B marketing experience.
• Ability to translate market, customer and competitive insight into messaging and value propositions.
• Fluent in English; Dutch or German is a plus.

Responsibilities

• Own agency-focused positioning and differentiation.
• Lead go-to-market for product launches and feature releases into the agency segment.
• Ensure consistent, relevant messaging across campaigns, content and touchpoints.

Skills

Product marketing

B2B marketing

Campaign storytelling

Job description

• Role: Product Marketeer

• Scope: Product positioning, messaging and go-to-market for Teamleader Orbit's agency segment.

• Level: junior/medior

• Language requirement: English, Dutch and/or German

• Location: Ghent, Belgium or Amsterdam, the Netherlands

Who are we and why should you care?

Teamleader is a SaaS scale-up born in 2012 in Ghent, Belgium, and part of the Visma Group since 2022. Our mission? To make work easier, not harder, for small and medium-sized businesses.

Here’s what we bring to the table:

• Teamleader Focus: the all-in-one tool that helps small businesses optimise CRM, projects, and invoicing.

• Teamleader One: the go-to e-invoicing software that self-employed pros can count on.

We’ve also been growing smarter through strategic acquisitions:

• Teamleader Orbit (2019): helping medium-sized agencies thrive and scale.

• Vectera (2022): powering seamless customer meetings.

• Dexxter (2024): making financial admin a breeze for freelancers.

Curious to learn more about us, our products, and why you’ll love working at Teamleader? Check us out here.

We Are Looking for a Product Marketeer to Join us

Positioning is not a launch-week sprint. It's an ongoing craft: understanding what agencies struggle with, shaping that into a story, and making sure it shows up consistently. Throughout campaigns, sales communication, and feature launches. As our Product Marketeer for the agency segment, you're the person who decides what we say and why it lands.

As a Product Marketeer at Teamleader, you will:

• Own product positioning and differentiation for the agency audience.

• Track market, customer, and competitive insight, including competitor moves and emerging trends, and translate it into messaging, value propositions, and campaign angles

• Lead go-to-market for product launches and feature releases into the agency segment.

• Keep messaging consistent and relevant across every campaign, piece of content, and touchpoint

You’ll work closely with our Paid Social & ABM Marketeer, who turns your messaging into campaigns in-market, with Brand Studio on assets and storytelling, and with Sales on account strategy and feedback loops.

Why others chose Teamleader: we're lively, not corporate

We have the energy and boldness of a start-up and the expertise and pragmatism of a scale-up. The result: a team of both young and seasoned professionals led by supportive and approachable managers who give recognition and rewards for hard work. You’ll be working in a fast-paced tech environment with open feedback culture and room for initiatives as well as ideas. You’ll have plenty of room to apply your personality, express yourself, and impact our course of action with your insights or ideas.

On top of that, you’ll get:

• An extensive training budget.

• A hybrid working model: a pleasant mix of office and home working.

• A personal tooling budget, to make working from home as comfortable as from our offices.

• Daily budget-friendly in-house prepared lunch and dinner options (only in our Ghent office), as well as Friyays and numerous sport initiatives!

• 32 holidays on top of the standard public ones! (based on full-time employment).

• Our long-lasting dedication to employee well-being, just take a look at our career page and Instagram to see how we keep the Team(leader) spirit going.

We value diversity

Our ambition is to build and sell a product that helps everyone everywhere (starting with Europe) to work smarter, so we want our team to reflect that. We believe that a diverse, inclusive working environment is crucial to realize that ambition, so we’re committed to continue to build and cherish a culture where every colleague feels welcome, appreciated and heard.

You’d be a great fit for this role if you have:

• 2- 3 years of B2B marketing experience, with a strong grounding in product marketing (positioning, messaging, launches)

• A track record of translating market, customer, and competitive insight into messaging and campaign narratives.

• A collaborative mindset, working closely with Sales, Brand Studio and the rest of the marketing team to keep messaging consistent across channels.

• The ability to clearly communicate the business impact of marketing efforts.

• A data-driven approach, where you use insights to sharpen positioning, not just to report on it.

• Fluent in English; and besides also Dutch or German.

• Genuine curiosity about agencies: how they work, what they struggle with and how they buy

It's a plus if you also have:

• Experience working in an agency

Interested? Questions? Get in touch!