Sales Manager Benelux I Sales Accelerator Program

L - founders of loyalty; 's-Hertogenbosch; On-site; EUR 42,000 - 54,000; Full time

Job summary

L - founders of loyalty invites you to join the International Sales Accelerator Program in Den Bosch, The Netherlands. The 12‑month program fast-tracks early career sales leaders by placing you at the heart of client conversations and commercial opportunities from day one.

You’ll learn to leverage data-driven insights, navigate buying centers, and build winning account strategies while working with cross‑functional teams across delivery, analytics, operations and customer success.

Qualifications

• Experience in sales (retail or FMCG is a plus).
• Excellent command of Dutch and English.
• Willing to travel internationally.

Responsibilities

• Build relationships with senior stakeholders across Europe’s leading grocery retailers.
• Create business opportunities in your market using local knowledge.
• Develop new commercial opportunities.
• Build data-driven value propositions and business cases using AI-powered tools and insights.
• Support negotiations and help convert opportunities into growth.
• Collaborate with experts across multiple functions to bring the best of L to clients.

Skills

Commercial instinct

Opportunity spotting

Relationship building

Negotiation

Influence decisions

Curious and resilient

Tools

AI-powered sales tools

Job description

Founder I Sales Accelerator Program Benelux

Location: Den Bosch, The Netherlands

Imagine having the opportunity to shape the future of retail.

Some follow a proven path, others get to create it. At L, we're launching the International Sales Accelerator Program: a 12-month development program designed to build the next generation of Sales leaders. The program will launch across five European markets, bringing together a group of ambitious peers who will learn, grow and help drive L’s next chapter.

This is not a classroom-based training program. From day one, you'll be at the forefront of our growth ambitions, leading client conversations and key commercial opportunities. You'll learn how to identify opportunities through data-driven insights, use AI-powered tools to work smarter, engage with senior decision makers, build compelling commercial strategies and turn conversations into long term partnerships. All while being coached through L’s commercial excellence framework, Built to Grow.

What makes this role different?

Over the next 12 months, you'll develop across three core areas:

Think like a commercial winner

Learn how top-performing sales professionals create momentum, influence stakeholders, navigate complex negotiations, and build the resilience needed to win in our markets.

Master our Total Store Impact proposition

Understand how loyalty, data, retail media, digital activation and customer engagement come together to solve real retailer challenges and create measurable business impact.

Build strategic sales expertise

Learn how to manage complex opportunities, navigate buying centers, map stakeholders, develop winning account strategies and use AI-powered sales tools to work smarter and faster.

You'll also spend time working alongside teams across delivery, analytics, operations and customer success, giving you a unique understanding of how our business creates value for clients.

What you'll do

• Build relationships with senior stakeholders across Europe's leading grocery retailers;
• Create business opportunities in your market, using local knowledge to open doors with leading retailers;
• Develop new commercial opportunities;
• Build data-driven value propositions and business cases, using AI-powered tools and insights to turn client challenges into clear commercial opportunities;
• Support negotiations and help convert opportunities into growth;
• Collaborate with experts across multiple functions to bring the best of L to clients.

What you’ll bring

We care less about how many years you've spent in sales and more about your ability to spot opportunities, create momentum and continuously raise the bar.

You:

• Have a commercial instinct;
• Naturally spot opportunities where others see obstacles;
• Enjoy opening doors, creating conversations and influencing decisions;
• Are curious, resilient and energised by the challenge of building something new.

You already have experience in sales (retail or FMCG is a plus!), business development, consulting, recruitment or another commercial environment. Most importantly, you're excited about learning, growing and building your career in an international environment, you're willing to travel and you have an excellent command of Dutch and English.

What success looks like

Twelve months from now, you'll have built experience across multiple markets, worked with senior retail leaders, developed advanced commercial skills and become part of the next generation of Sales Founders helping drive L's future growth.

Ready to build something bigger than a sales career?

Join the International Sales Accelerator Program and help shape the future of loyalty. How?

The application deadline is 20 September 2026.