Marketing Measurement Specialist

Hunkemöller; Hilversum; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

25 days annual leave

Hybrid work model

Work from abroad 2 weeks/year

International work environment

Travel allowance

Hunkemöller Academy

25% employee discount

Job summary

Hunkemöller is seeking a Marketing Measurement Specialist in the Netherlands to design and own measurement systems that drive growth. You’ll run incrementality tests, calibrate MMM and MTA, and connect results to customer lifetime value and audience strategy.

You’ll own testing roadmaps, defend measurement integrity, and build scalable documentation so knowledge can be shared across the company. Fluency in English is required.

Qualifications

• 3+ years in marketing measurement or analytics.
• Experience with incrementality testing and MMM/MTA.
• Proficiency in SQL and at least one of Python/R.
• Experience extracting data from SAP and ad platforms.
• Fluent in English, written and spoken.

Responsibilities

• Build measurement systems linking campaigns to business impact.
• Design incrementality tests across channels and calibrate MMM/MTA.
• Maintain dashboards and data quality for BI tools.
• Interpret results for technical and non-technical audiences.
• Collaborate with cross-functional teams to scale measurement.

Skills

Analytical thinking

SQL proficiency

Communication skills

Project management

Problem solving

Education

Bachelor's degree in a quantitative field

Tools

Python

R

SAP

Google Analytics

Job description

As our Marketing Measurement Specialist, you won't just report on what happened in a campaign; you'll design and own the measurement systems that tell us what actually drove growth, and what would have happened anyway. That means running a portfolio of incrementality tests across nearly every channel we operate in, calibrating our marketing mix model (MMM) and multi-touch attribution (MTA) against those results, and connecting all of it to what actually matters commercially - customer lifetime value, brand health, and audience strategy.

You've likely spent a few years as part of a measurement or marketing analytics team elsewhere, and you're ready to own the agenda yourself: setting the testing roadmap, defending measurement integrity before a campaign ever launches, and building the documentation and training that means we can scale the knowledge across our organization and decision-making.

Main Responsibilities of the role

• Build Effectiveness: Connect performance measurement to brand metrics, audience strategy, market share insights. Measure what we can, model what we cannot. Proactively surface growth opportunities and anomalies in media data, and recommend channel optimizations informed by evidence vs intuition.
• Explore strategies that connect media effectiveness to Customer Lifetime Value (CLV), not just short-term conversion, including new vs. returning customer segmentation and its margin/LTV impact.
• Design, power, QC, and analyze marketing experiments across channels - geo-holdouts, platform lift tests, and synthetic controls - measuring incrementality directly wherever feasible.
• Own MMM data integrity - manage refresh cycles and reporting with partners, and build the feedback loop that feeds incrementality results back in to sharpen the model's priors.
• Maintain the Media Impact Dashboard as the team's performance compass, and support broader marketing needs like UTM standardization and automated workflows. Specify data requirements for BI and validate what the team's dashboards and tools are saying.
• Triangulate incrementality tests, MMM, and MTA into a single, calibrated measurement view - onboarding and upskilling the wider team on how to interpret and steer with confidence.
• Analyze large data sets to uncover trends and areas for campaign optimization.

What we are looking for

• Exhibit strong analytic, technical, trouble-shooting, and problem-solving skills.
• 3+ years of experience in marketing measurement, media analytics, or marketing data science, including hands‑on design of media tests (geo‑based and/or platform‑level).
• Practical experience with incrementality testing, and direct exposure to marketing mix modeling (building, operating, partnering closely with one)
• Working knowledge of Python or R, Strong SQL skills.
• Ability to get the right data out of SAP, DSPs, Google analytics, social platforms or other 3rd party media vendors.
• Working knowledge of different media channels – online and offline – and their respective measurement capabilities and limitations.
• A builder’s mindset: comfortable defining how something should work when frameworks are at their foundation.
• Project management and organizational skills
• Ability to communicate results of complex analytic findings to both technical and non-technical audiences.
• Fluent in English, both written and spoken.

What we offer

• 25 days of annual leave, with the option to buy or sell up to 4 additional days
• Hybrid work model, combining office and remote working
• Possibility towork from abroad for up to 2 weeks per year
• Aninternational work environment, working with teams across different countries
• Travel allowanceto support commuting costs
• Access to theHunkemöller Academyfor professional development
• 25% employee discounton all Hunkemöller products