Brand Manager Cardiorenal Benelux: Launch & Growth

Biopharma Careers; Breda; On-site; EUR 80,000 - 110,000; Full time

Job summary

CSL Vifor in the Benelux region is seeking a Brand Manager for the Cardiorenal portfolio. Based in Breda (NL) or Mechelen (BE), you will lead strategic marketing plans, drive launches and lifecycle management, and partner with cross-functional teams to grow our brands across Belgium and the Netherlands.

You will shape multichannel campaigns, build hospital and payer engagement, and ensure compliant promotional activities while delivering strong market insights and forecast accuracy.

Qualifications

• Graduate degree or equivalent required. Postgraduate business qualification preferred. Scientific Degree is an asset.
• Experience At least 5 years of relevant commercial expertise in the healthcare industry
• Hospital business and/or orphan drugs/rare diseases is an additional advantage
• Digital marketing knowledge and experiences
• Fluent in Dutch, French and English (spoken and written)

Responsibilities

• Lead the development and execution of strategic plans in collaboration with the business team and cross-functional teams.
• Develop and execute initiatives/campaigns as part of the tactical plan to achieve commercial success.
• Bring the brand story to life through innovative, patient-centric marketing campaigns and materials.
• Develop the digital multichannel marketing strategy and test new channels to reinforce customer interaction.
• Drive and challenge initiatives as a lead in strategic and operational excellence.
• Ensure brand advocates involvement and optimize partnerships with key stakeholders.
• Collaborate with Medical Advisors, KAMs and Market Access Manager to support hospital markets and RFQs/tenders.
• Prepare and execute pre-marketing activities for new product launches and ensure compliance with SOPs

Skills

Strategic marketing

Cross-functional collaboration

Digital marketing

Multichannel marketing

Education

Graduate degree or equivalent

Postgraduate business qualification

Scientific degree asset

Job description

CSL Vifor in the Benelux region is seeking a Brand Manager for the Cardiorenal portfolio. Based in Breda (NL) or Mechelen (BE), you will lead strategic marketing plans, drive launches and lifecycle management, and partner with cross-functional teams to grow our brands across Belgium and the Netherlands.

You will shape multichannel campaigns, build hospital and payer engagement, and ensure compliant promotional activities while delivering strong market insights and forecast accuracy.