Brand Manager Cardiorenal Benelux

CSL; Breda; On-site; EUR 70,000 - 110,000; Full time

Job summary

CSL is seeking a Brand Manager for Cardiorenal with responsibility for strategic and tactical marketing across Benelux. The role collaborates with cross-functional teams to drive launches, market development, and lifecycle management in Belgium and the Netherlands.

You will lead multichannel campaigns, shape digital strategies, and partner with KAMs, Medical Advisors, and Market Access to maximize market share and patient impact.

Qualifications

• Graduate degree or equivalent; postgraduate business qualification preferred.
• Scientific degree is an asset.
• At least 5 years of relevant commercial healthcare experience.
• Experience in Hospital Business and/or orphan drugs/rare diseases is an additional advantage.
• Digital marketing knowledge and experiences.
• Fluent in Dutch, French and English (spoken and written).

Responsibilities

• Lead the development and execution of strategic plans with cross-functional teams.
• Develop and execute tactical campaigns to achieve commercial success in terms of value and volume.
• Develop the digital multichannel marketing strategy by proposing, testing, and adapting new channels.
• Drive and challenge initiatives as a lead in strategic and operational matters.
• Develop and optimize partnerships with GPOs to grow total market share.
• Monitor and report on effectiveness of marketing activities and promotional budget.

Skills

5+ years healthcare experience

Hospital business experience

Rare diseases experience

Digital marketing

Multilingual Dutch/French/English

Education

Graduate degree or equivalent

Postgraduate business qualification

Scientific degree is an asset

Job description

We are looking for a Brand Manager for our Cardiorenal portfolio. The role reports to the Head of Marketing BeNeLux and can be based in Breda, Netherlands, or Mechelen, Belgium.

This is a unique opportunity to manage a diverse specialty care portfolio combining rare disease, upcoming product launches, market development, and lifecycle management. The successful candidate will play a key role in preparing and executing launch activities for innovative therapies, driving growth of established brands, and maximizing performance in competitive markets across Belgium and the Netherlands.

Position purpose

• Lead the development and execution of strategic plans in close collaboration with the business team (cross-functional team), including in-depth analyses of the market and in line with the overall Benelux and international strategy

• Develop and execute initiatives/campaigns as a part of the tactical plan, to achieve commercial success in terms of value and volume

  • Bring the brand story to life through innovative, patient-centric marketing

  • campaigns and materials that you will design and implement

  • Develop the digital multichannel marketing strategy by proposing, testing, and adapting new channels to reinforce customer interaction and satisfaction

  • Drive and challenge these initiatives as a lead in strategical and operational

  • Ensure brand advocates involvement

• Seek new business opportunities and optimize partnerships with GPOs to develop the total market and market share of our products

  • Work closely together with Medical Advisor, Key Account Managers and Market Access Manager

  • Actively contribute to the hospital market by providing promotional materials,

  • success in execution of the collaboration and preparation of RFQ’s (or tenders).

  • Develop and execute (pre-) marketing activities for new product launch

• Monitor and report on effectiveness of marketing activities and promotional budget to enhance culture of excellence

• Work closely together with all other departments to guarantee execution of the strategic plan in line with the compliance requirements

Main Responsibilities and Accountabilities:

• Prepare, in collaboration with the business team, the local vision on short- and mid-term strategy and tactical implementation. Present those plans to the Head of Marketing Benelux, the BNL Management Team and is accountable for sales, profit and market shares achieved.

• Inspire and motivate all internal stakeholders, especially the KAMs, about the

  vision, the strategy, and the marketing action plan. Make sure that every

  department takes its responsibility and respects timelines to execute the plan

• Pro-actively anticipate and manage market changes by analysing impact of market events, sales performance indicators, public tenders and by collecting customers insights and competitive intelligence. Align strategy and execution of tactical plan with continuously changing environment

• Develop and reinforce preferred partnerships with key opinion leaders, nurses,

  and patient organizations to gain valuable insights, to engage brand advocates, to bring patient-centric campaigns and multichannel approach alive

• Develop and maintain strong relationships within the tender market, including

  hospital pharmacists, hospital financial direction, buyers, and other policy formers to optimally develop the portfolio

• Disseminates a culture of operational excellence by integrating the values into all marketing campaigns (patient focus, collaboration, superior performance, innovation, integrity)

• Take accountability for an accurate rolling forecast to guarantee at all moments supply to the clients and to strengthen our image as reliable partner

• Follow-up of revenue and promotional expenses, combined with analyses on

  return on investment to drive company success

• Prepares and proposes the positioning and strategy for price and reimbursement of newly registered and existing products. Provides support in the Market Access process, including market analysis, cost analysis, patient segmentation...

• Act accordingly the current EU GDP/GMP guidelines and the local Standard Operating Procedures in which he/she is involved

Qualifications and Experience Requirements:

• Graduate degree or equivalent required. Postgraduate business qualification preferred. Scientific Degree is an asset.

• Experience At least 5 years of relevant commercial expertise in the healthcare industry

• Successful experiences in Hospital Business and/or orphan drugs/rare

  diseases is an additional advantage

• Digital marketing knowledge and experiences

• Fluent in Dutch, French and English (spoken and written)