Brand & Content Leader, B2B SaaS — Growth & Campaigns

Goodhabitz; Eindhoven; On-site; EUR 120,000 - 170,000; Full time

Benefits offered by this job

Competitive salary

25 days holiday

Travel budget

Laptop provided

Growth & development

Mental coaching

Diversity & inclusion

Team events

Annual Do-Good Day

Pension & insurance

Job summary

GoodHabitz in Eindhoven seeks a Head of Brand & Content to steer the central engine powering go-to-market across Europe. You will own the full lifecycle from brand identity to lead generation and customer expansion, ensuring on-brand, insight-led output at scale.

You will guide a multinational team, partner with digital, regional marketing and product marketing, and drive engagement metrics and lead quality while collaborating closely across functions.

Qualifications

• Experience leading B2B SaaS marketing teams.
• Proven ability to build centralized brand and content functions.
• Experience across multiple European markets with multilingual content.
• Strong track record in full-funnel campaigns.

Responsibilities

• Own brand and messaging for global and local markets.
• Lead centralised campaigns from awareness to pipeline.
• Own social media strategy, calendar and tone.
• Design scalable creative toolkits for field teams.
• Lead and develop a team of 8 with cross-functional partners.

Skills

Leadership

SaaS marketing

Multilingual content

Full-funnel campaigns

Job description

GoodHabitz in Eindhoven seeks a Head of Brand & Content to steer the central engine powering go-to-market across Europe. You will own the full lifecycle from brand identity to lead generation and customer expansion, ensuring on-brand, insight-led output at scale.

You will guide a multinational team, partner with digital, regional marketing and product marketing, and drive engagement metrics and lead quality while collaborating closely across functions.