Senior Content Marketing & Campaigns Lead

TecAlliance; Heerlen; Hybrid; EUR 75,000 - 105,000; Full time

Benefits offered by this job

Remote-friendly work setup

Structured onboarding program

Tech setup provided

Flexible working hours

Job summary

TecAlliance invites a Senior Marketing Manager to shape its market presence from Heerlen or remote within the Netherlands. You will drive strategic content and integrated campaigns to boost brand visibility, audience engagement, and market impact.

Collaborating with Sales, Product, and regional teams across Europe, you will lead messaging, content creation, and cross-channel programs while aligning central and local initiatives.

Qualifications

• Several years of experience in B2B Marketing, Content Marketing, or Marketing Communications.
• Strong content strategy, storytelling, and content creation skills.
• Hands-on expertise in website, email, and social media marketing.
• Strong stakeholder management and the ability to drive cross-functional projects without direct authority.
• Fluent English; German native or fluent preferred.

Responsibilities

• Develop and own TecAlliance's content strategy aligned with business priorities, brand positioning, and audience needs.
• Define content themes, messaging frameworks, and maintain a coordinated content calendar for consistent communication.
• Lead integrated marketing campaigns from concept through activation, optimization, and performance evaluation.
• Coordinate campaigns across digital and offline channels including website, email, social media, events, and other activities.
• Create high-quality content such as articles, case studies, thought leadership, social media content, and email communications.
• Act as primary coordinator between Central Marketing and regional teams for successful local activation of global initiatives.
• Partner with Product Marketing, Sales, Corporate Communication, and external partners to deliver impactful programs.

Skills

B2B Marketing

Content Marketing

Campaign Management

Content Creation

German language proficiency

English proficiency

Education

Bachelor's or Master's degree in Marketing and Communications

Job description

TecAlliance invites a Senior Marketing Manager to shape its market presence from Heerlen or remote within the Netherlands. You will drive strategic content and integrated campaigns to boost brand visibility, audience engagement, and market impact.

Collaborating with Sales, Product, and regional teams across Europe, you will lead messaging, content creation, and cross-channel programs while aligning central and local initiatives.