Brand & Content Leader — Global Growth

Goodhabitz; 's-Hertogenbosch; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

25 days holiday

Travel budget

Laptop provided

Growth resources

Mental coaching

Diverse teams

Team-building activities

Do-Good Day

Pension & insurance

Job summary

GoodHabitz seeks a Head of Brand & Content to drive the central engine powering go-to-market across regions. You will own the full campaign and content lifecycle, ensuring on-brand, insight-led output built for scale and local relevance.

You will lead a multi-national team, shape brand identity, and set social media voice while collaborating with regional and product marketing leads to maintain alignment with commercial goals.

Qualifications

• Experience in B2B SaaS marketing, including leadership roles.
• A track record of building and scaling centralised brand and content functions in high-growth environments.
• Experience across multiple European markets and multilingual content programmes.
• Strong understanding of full-funnel campaign development and linking awareness to pipeline.
• Designing repeatable, efficient creative and campaign processes at scale.

Responsibilities

• Own brand and messaging; evolve the brand identity and core messaging architecture for the website.
• Lead centralised campaigns from awareness to lead generation to expansion.
• Own social media strategy, calendar, tone of voice and channel approach.
• Design scalable creative and campaign toolkits for field teams across Europe.
• Lead and develop a team of 8, aligning with other heads and reporting on engagement and quality metrics.

Skills

Leadership

B2B SaaS marketing

Multilingual content

Cross-functional collaboration

Job description

GoodHabitz seeks a Head of Brand & Content to drive the central engine powering go-to-market across regions. You will own the full campaign and content lifecycle, ensuring on-brand, insight-led output built for scale and local relevance.

You will lead a multi-national team, shape brand identity, and set social media voice while collaborating with regional and product marketing leads to maintain alignment with commercial goals.