B2B Content & Campaign Lead — Remote

Epassi; Amsterdam; Hybrid; EUR 38,000 - 52,000; Full time

Job summary

Epassi, a Europe-wide fast-growing benefits provider, is hiring a Content & Campaign Executive (B2B) to be based in Amsterdam. You will own end-to-end campaigns, manage the NL social channels, and turn webinars and events into repurposed content for HR directors and employees.

Reporting to the Head of Marketing, you’ll coordinate with a B2B manager, collaborate with external agencies, and drive a calendar that delivers measurable outcomes while expanding LinkedIn reach.

Qualifications

• 2 to 4 years of experience in B2B or content marketing at mid-level.
• Clear understanding of how a sales funnel works and how content moves leads through it.
• Able to translate technical or regulatory topics into language for HR directors and employees.
• Hands-on experience with LinkedIn (organic and paid). HubSpot experience is a strong plus.
• Natural organisation skills and ability to manage deadlines with external partners.

Responsibilities

• Own campaign execution end to end: briefing, setup in LinkedIn Campaign Manager and HubSpot, landing pages, tracking, and post-launch reporting.
• Manage Epassi NL's social channels in collaboration with Dapper Agency, ensuring content fits the channel and engagement is monitored and acted on.
• Build and maintain a content repurposing workflow that turns webinars, podcast episodes, and events into clips, blogs, and social posts.
• Coordinate SEO content production with Dapper or external freelancers and connect it to the broader content strategy.
• Collect social proof systematically: partner with Customer Success and Sales to surface quotes, reviews, and case studies, then place them on LinkedIn, the website, and in campaign materials.
• Keep the marketing calendar moving: track timelines, coordinate with internal and external stakeholders, and hold everyone accountable to deadlines.

Skills

B2B marketing

Content marketing

Sales funnel

LinkedIn (organic & paid)

HubSpot

Project management

Tools

LinkedIn Campaign Manager

HubSpot

Job description

Epassi, a Europe-wide fast-growing benefits provider, is hiring a Content & Campaign Executive (B2B) to be based in Amsterdam. You will own end-to-end campaigns, manage the NL social channels, and turn webinars and events into repurposed content for HR directors and employees.

Reporting to the Head of Marketing, you’ll coordinate with a B2B manager, collaborate with external agencies, and drive a calendar that delivers measurable outcomes while expanding LinkedIn reach.