Senior Digital Experience Architect, B2B SaaS Growth

Goodhabitz

Eindhoven

On-site

EUR 90,000 - 130,000

Full time

14 days+

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Benefits offered by this job

25 days holiday

Travel budget

Laptop provided

Mental coaching

Pension & insurance

Job summary

GoodHabitz, a fast-growing B2B SaaS EdTech company, is seeking a Digital Experience Specialist in Eindhoven. You will shape website strategy, scope pages, and own information architecture to ensure conversions and scalability across Europe.

You’ll lead SEO, CRO, and analytics initiatives, work with the Website Platform Owner, and collaborate with the wider Digital team to deliver high‑impact pages and journeys. Location: Eindhoven HQ, 2–3 days on-site.

Qualifications

5+ years in web strategy or digital experience, ideally B2B SaaS.
Strong technical and content SEO experience with strategy delivery.
Experience with CRO: hypothesis-driven testing and outcomes.
Ability to scope pages and site structure ahead of builds with clear briefs.
Hands-on with AI/automation tools applied to web workflows.
Familiarity with Webflow and analytics tools (GA4, etc.).
Detail-oriented, able to manage multiple pages/projects in parallel.
Excellent English; additional languages a bonus.

Responsibilities

Define the website and digital platform strategy, identifying pages and journeys.
Scope pages, templates, and site structures with feasibility in mind.
Own information architecture and content frameworks; set clear jobs for each page.
Prioritize roadmap by business impact and communicate plan to stakeholders.
Collaborate with communications to create pages and content for the digital infra.
Own SEO strategy and guide content and copy to improve organic visibility.
Apply CRO principles to key pages and journeys and test hypotheses.
Partner with Digital to align landing pages with paid and lifecycle campaigns.
Develop AI/automation roadmap and document reliable workflows.