Brand Activation Lead - Benelux (Hybrid)

Sunstar; Naarden; Hybrid; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

Sunstar is seeking a Brand Activation Manager to join the Benelux Marketing team. You will translate brand strategies into local marketing and activation plans across retail and dental channels in B2C and B2B, coordinating with Sales and regional teams.

You will adapt international campaigns for Dutch and Belgian markets, plan shopper activations, and create POS materials. Travel up to 10% is expected, with collaboration across Marketing and Sales in Europe.

Qualifikationen

• 3–5 years of relevant marketing experience, preferably within a CPG/FMCG or multinational environment.
• Experience in trade marketing, shopper marketing, brand activation, or Personal Care/Health Care is a plus.
• Independent, proactive, and hands-on, with ownership and a results-oriented mindset.
• Strong planning, project management, and analytical skills.
• Well organized and able to manage multiple projects and priorities simultaneously.
• Strong collaboration and communication across Marketing, Sales, and regional/international teams.
• Fluent in Dutch and English, written and spoken.
• Willing to travel up to 10%, including visits to our European headquarters in Switzerland 1–2 times per year.

Aufgaben

• Execute local go-to-market strategies, brand plans, and support programs to achieve market share objectives.
• Manage the product portfolio, including estimating volumes for new launches and relaunches; prepare one-pagers for Sales; develop support plans; evaluate market performance.
• Coordinate artwork translations and approvals; act as the first point of contact for product information; provide product training to dental sales representatives.
• Adapt international campaigns for Dutch and Belgian markets; plan and implement shopper activation programs, in-store activations, and product sampling.
• Create and/or adapt POS and promotional materials (shelf banners, displays, wobblers, brochures, flyers).
• Support the Sales team with trade stories, product information and training, and promotional materials.
• Regularly monitor brand performance and assess the competitive landscape using NielsenIQ.
• Collaborate with local Marketing, Sales, and EMEA HQ Marketing teams in Switzerland.

Kenntnisse

Brand activation

Trade marketing

Project management

Analytical skills

Cross-functional collaboration

Dutch language

Ausbildung

Bachelor's or Master's in Marketing

Marketing degree

Communications degree

Tools

NielsenIQ

Jobbeschreibung

Sunstar is seeking a Brand Activation Manager to join the Benelux Marketing team. You will translate brand strategies into local marketing and activation plans across retail and dental channels in B2C and B2B, coordinating with Sales and regional teams.

You will adapt international campaigns for Dutch and Belgian markets, plan shopper activations, and create POS materials. Travel up to 10% is expected, with collaboration across Marketing and Sales in Europe.