Brand Activation Manager

Sunstar; Naarden; Hybrid; EUR 55,000 - 75,000; Full time

Job summary

Sunstar is seeking a Brand Activation Manager to join the Benelux Marketing team. You will translate brand strategies into local marketing and activation plans across retail and dental channels in B2C and B2B, coordinating with Sales and regional teams.

You will adapt international campaigns for Dutch and Belgian markets, plan shopper activations, and create POS materials. Travel up to 10% is expected, with collaboration across Marketing and Sales in Europe.

Qualifications

• 3–5 years of relevant marketing experience, preferably within a CPG/FMCG or multinational environment.
• Experience in trade marketing, shopper marketing, brand activation, or Personal Care/Health Care is a plus.
• Independent, proactive, and hands-on, with ownership and a results-oriented mindset.
• Strong planning, project management, and analytical skills.
• Well organized and able to manage multiple projects and priorities simultaneously.
• Strong collaboration and communication across Marketing, Sales, and regional/international teams.
• Fluent in Dutch and English, written and spoken.
• Willing to travel up to 10%, including visits to our European headquarters in Switzerland 1–2 times per year.

Responsibilities

• Execute local go-to-market strategies, brand plans, and support programs to achieve market share objectives.
• Manage the product portfolio, including estimating volumes for new launches and relaunches; prepare one-pagers for Sales; develop support plans; evaluate market performance.
• Coordinate artwork translations and approvals; act as the first point of contact for product information; provide product training to dental sales representatives.
• Adapt international campaigns for Dutch and Belgian markets; plan and implement shopper activation programs, in-store activations, and product sampling.
• Create and/or adapt POS and promotional materials (shelf banners, displays, wobblers, brochures, flyers).
• Support the Sales team with trade stories, product information and training, and promotional materials.
• Regularly monitor brand performance and assess the competitive landscape using NielsenIQ.
• Collaborate with local Marketing, Sales, and EMEA HQ Marketing teams in Switzerland.

Skills

Brand activation

Trade marketing

Project management

Analytical skills

Cross-functional collaboration

Dutch language

Education

Bachelor's or Master's in Marketing

Marketing degree

Communications degree

Tools

NielsenIQ

Job description

We are looking for an independent, enthusiastic, and proactive Brand Activation Manager to join our Benelux Marketing team. You will become part of a small, close-knit team and report to the Benelux Marketing Manager.

In this role, you will support the creation and execution of impactful marketing campaigns and customer plans to further grow our brands across retail and dental channels (B2C and B2B).

The role’s mission

You will drive the growth of our brands across the Benelux by translating brand strategies into impactful local marketing and activation plans. You will bring our brands to life across retail and dental channels, ensuring successful product launches, strong in-market execution, and close collaboration with Sales and regional Marketing teams.

Key responsibilities

• Execute local go-to-market strategies, brand plans, and support programs to achieve market share objectives.
• Manage the product portfolio, including estimating volumes for new launches and relaunches based on reference products and in close collaboration with B2B and B2C Sales; preparing one-pagers with relevant information for Sales teams; developing support plans; and evaluating market performance.
• Coordinate artwork translations and approvals and registrations with relevant local authorities; act as the first point of contact for product information, share regular updates with the local team, and provide product information training to dental sales representatives.
• Adapt international campaigns for the Dutch and Belgian markets, and plan and implement shopper activation programs, in-store activations, and product sampling.
• Create and/or adapt POS and promotional materials, including shelf banners, displays, wobblers, product brochures, and flyers.
• Support the Sales team with engaging trade stories, product information and training, and promotional materials.
• Regularly monitor brand performance and assess the competitive landscape using NielsenIQ.
• Collaborate closely with the local Marketing team (1 Digital Marketer), Sales teams (Retail and Dental), and the EMEA headquarters Marketing team in Switzerland.

Candidate profile

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, Commercial Management, Economics, or a related field.
• 3–5 years of relevant marketing experience, preferably within a CPG/FMCG or multinational environment; experience in trade marketing, shopper marketing, brand activation, or Personal Care/Health Care is a plus.
• Independent, proactive, and hands-on, with a strong sense of ownership and a results-oriented mindset.
• Strong planning, project management, and analytical skills, with the ability to translate business objectives into clear marketing actions.
• Well organized and methodical, with the ability to manage multiple projects and priorities simultaneously.
• Strong collaboration and communication skills, with the ability to work effectively across Marketing, Sales, and regional/international teams.
• Experience with NielsenIQ (NIQ) or similar market and consumer data tools is a plus.
• Fluent in Dutch and English, both written and spoken.
• Willing to travel up to 10%, including visits to our European headquarters in Switzerland approximately 1–2 times per year.

Why join Sunstar?

• Purpose-driven company focused on health and wellbeing
• Unique Swiss-Japanese heritage with a truly global footprint, serving customers in more than 90 countries
• Exciting transformation journey creating opportunities to make a tangible impact
• Collaborative, inclusive, and multicultural environment
• Strong commitment to learning, development, and career growth
• Culture of ownership, innovation, and continuous improvement
• Hybrid working model supporting flexibility and work-life balance

Employment Type:

Full-time, Permanent

Travel:

Up to 10% travel across European markets

Due to the high volume of applications, we are only able to contact shortlisted candidates. If you apply and do not hear from us within three weeks of the job posting date, please understand that we will not be progressing with your application.