B2B Sales Coach: Transform Prospecting, Drive Results

Station F; Amsterdam; On-site; EUR 69,000 - 124,000; Full time

Job summary

Culturelive in Amsterdam is seeking a freelance Sales Coach to advance client performance through structured coaching, rituals, and proven playbooks. You will work with Dutch and English-speaking teams, shaping messaging, sequences, and KPI reporting.

As we expand into BENELUX, you will guide reps and managers, foster durable prospecting habits, and deliver tangible improvements within weeks.

Qualifications

• Solid B2B SaaS sales experience across longer cycles.
• Experience coaching or supporting sales teams.
• Fluency in Dutch and English required; French helpful.

Responsibilities

• Coach sales reps and managers across the full B2B cycle.
• Run performance rituals and embed sustainable prospecting routines.
• Support managers with change: posture, feedback, KPI tracking.
• Structure client sales frameworks aligned with our platform.
• Provide clear reporting on adoption, engagement and performance.

Skills

B2B sales experience

Sales coaching

Dutch & English fluency

SaaS/tech sales

Tools

MEDDIC

SPIN

Sandler

Challenger

Job description

Culturelive in Amsterdam is seeking a freelance Sales Coach to advance client performance through structured coaching, rituals, and proven playbooks. You will work with Dutch and English-speaking teams, shaping messaging, sequences, and KPI reporting.

As we expand into BENELUX, you will guide reps and managers, foster durable prospecting habits, and deliver tangible improvements within weeks.