Area Sales Manager

Advocate Group; Noord-Holland; On-site; EUR 35,000 - 47,000; Full time

Benefits offered by this job

Company car

Bonus

Job summary

The Advocate Group is partnering with a leading global drinks business to recruit an Area Sales Manager for the Haarlem/North Holland region. You will own the territory, drive growth across independent retailers, and build strong partnerships while increasing distribution and in-store visibility.

You'll manage activations, promotions, and shopper engagement, reporting into a dynamic team. A full driving licence and self-motivation are essential for success.

Qualifications

• Experience in FMCG, drinks, retail, or field sales is preferred.
• Willingness to travel within the territory and drive.
• Strong communication and influencing skills.
• Self-motivated and target-driven; capable of working autonomously.

Responsibilities

• Develop and grow sales across an established territory of independent retail customers.
• Win new business opportunities and expand product distribution.
• Increase product visibility through facings and in-store merchandising.
• Maximise availability and ensure products are well represented in-store.
• Deliver engaging promotional activity to drive sales and shopper engagement.
• Build relationships with customers as a trusted commercial partner.
• Collaborate with distributor sales teams, providing support and knowledge.
• Provide market feedback and competitor insights to guide decisions.
• Manage territory planning, reporting, and administration to a high standard.

Skills

Territory management

Relationship building

Negotiation

Self-motivation

Job description

€41,000 + Company Car + Bonus

The Advocate Group is proud to be partnering with a leading global drinks business as they continue to invest in their commercial team across the Netherlands.

We're looking for an ambitious, energetic Area Sales Manager to take ownership of the Haarlem/North Holland territory, driving sales growth and building strong partnerships across the independent retail channel.

This is far more than a traditional sales role. You'll have full ownership of your territory, identifying new opportunities, developing existing customer relationships, and ensuring the brand stands out in-store. From increasing distribution and visibility to securing additional space and delivering impactful activations, you'll play a key role in growing market share.

If you enjoy working autonomously, thrive in a fast-paced environment, and love seeing the direct impact of your work, this could be the perfect opportunity.

The Role

• Develop and grow sales across an established territory of independent retail customers.
• Win new business opportunities and expand product distribution.
• Increase product visibility through additional facings, secondary displays, and in-store merchandising.
• Maximise availability and ensure products are consistently well represented in-store.
• Deliver engaging promotional activity to help drive sales and shopper engagement.
• Build strong relationships with customers, becoming a trusted commercial partner.
• Work closely with distributor sales teams, providing support, product knowledge, and joint business opportunities where appropriate.
• Provide regular market feedback, competitor insights, and customer intelligence to support business decisions.
• Manage territory planning, reporting, and administration to a high standard.

About You

• Previous experience within FMCG, drinks, retail, or field sales would be advantageous.
• Alternatively, you may have experience in retail, convenience, hospitality, or wholesale and be looking to move into your first field-based sales role.
• A confident relationship builder with strong communication and influencing skills.
• Commercially minded with a proactive approach to identifying opportunities.
• Self-motivated, organised, and comfortable managing your own territory.
• Resilient, driven, and motivated by achieving targets and delivering results.
• Full driving licence required.

What's on Offer

• Company car
• Performance-related bonus
• Opportunity to represent a market-leading drinks brand
• Ongoing training and career development
• A supportive business that offers genuine opportunities for progression

The Advocate Group is acting as an employment agency in relation to this vacancy. We are committed to equal opportunities and welcome applications from all suitably qualified candidates regardless of race, religion, sex, disability, age, sexual orientation, gender reassignment, or any other protected characteristic.