Area Sales Manager

BioTalent; Netherlands; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Product training

Career progression opportunities

Bonus potential

Job summary

BioTalent is seeking an Area Sales Manager to drive business development for laboratory instrumentation, robotics, and liquid handling across the Netherlands. You will build strategic relationships with lab managers and procurement teams and promote a broad portfolio of workflow solutions.

The role requires a PhD or equivalent life sciences expertise, proven B2B sales experience, and fluency in Dutch and English. Travel within the territory is expected as part of a dynamic, field-based position.

Qualifications

• PhD in Life Sciences, Biotechnology, Biology, Molecular Biology or related field.
• Proven B2B sales experience in laboratory instrumentation or related scientific equipment.
• Fluent Dutch and English with excellent communication and presentation skills.

Responsibilities

• Develop and execute territory sales strategy to meet revenue targets.
• Identify and win new business across academia, pharma, biotech and industry labs.
• Manage and grow existing customer accounts in the Netherlands.
• Conduct meetings, demonstrations and technical discussions with stakeholders.
• Collaborate with applications and support teams to deliver solution-based sales.
• Maintain a robust CRM pipeline and accurate forecasting.
• Monitor market trends and competitors; represent the company at events.

Skills

Dutch language proficiency

English language proficiency

Strong communication

Negotiation skills

Presentation skills

Self-motivated

Commercial mindset

Account management

CRM usage

Education

PhD in Life Sciences or related

Job description

Area Sales Manager – Laboratory Instrumentation & Robotics/liquid handling

Location: Netherlands (Field-Based)

Territory: Netherlands

Salary: Competitive Base + Bonus + Company Car + Benefits

We are partnering with a leading provider of laboratory instrumentation, analytical technologies, and integrated laboratory solutions. Supporting customers across research, pharmaceutical, biotechnology, healthcare, industrial, and academic sectors, our client is known for delivering innovative technologies that improve scientific discovery, laboratory efficiency, and operational excellence.

Due to continued growth, we are seeking an ambitious Area Sales Manager to drive business development and manage key customer relationships across Berlin and the surrounding region.

As Area Sales Manager, you will be responsible for promoting a broad portfolio of laboratory instrumentation, Robotics, liquid handling and laboratory workflow solutions. You will develop strategic relationships with laboratory managers, scientists, procurement teams, and key decision-makers to identify opportunities and deliver tailored solutions that meet customer needs.

This is an excellent opportunity for a commercially driven sales professional with experience selling scientific instrumentation, laboratory equipment, analytical technologies, or related solutions.

Key Responsibilities

• Develop and execute a territory sales strategy to achieve and exceed revenue targets.
• Identify and win new business opportunities across academic, pharmaceutical, biotechnology, clinical, and industrial laboratories.
• Manage and grow existing customer accounts within the assigned region.
• Conduct customer meetings, presentations, product demonstrations, and technical discussions.
• Work closely with application specialists and technical support teams to deliver solution-based sales.
• Build strong relationships with key stakeholders and decision-makers.
• Maintain an active pipeline using CRM tools and provide accurate sales forecasting.
• Monitor market trends, competitor activities, and emerging opportunities.
• Represent the company at conferences, exhibitions, and industry events.

Requirements

• PHD in Life Sciences, Biotechnology, Biology, Molecular Biology, or a related scientific discipline.
• Proven success in B2B sales within laboratory instrumentation, analytical instruments, scientific equipment, diagnostics, or laboratory services.
• Strong understanding of laboratory environments and scientific workflows.
• Experience managing complex sales cycles and strategic customer relationships.
• Excellent communication, negotiation, and presentation skills.
• Self-motivated with a strong commercial mindset.
• Fluent Dutch and English language skills.
• Willingness to travel throughout the territory.
• Experience selling analytical instrumentation, robotics, liquid handling, molecular biology technologies, laboratory automation, or laboratory informatics solutions.
• Existing network within pharmaceutical, biotechnology, academic, or research laboratories.
• Experience working within an international matrix organisation.

What's on Offer?

• Opportunity to join a globally recognised market leader.
• Highly competitive salary and uncapped bonus potential.
• Ongoing professional development and product training.
• Genuine opportunities for career progression within a growing international business.