Area Sales Manager

Renishaw; Breda; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Company car

Laptop

Mobile phone

Discretionary annual bonus

Training programs

Career development

Job summary

Renishaw is seeking an Area Sales Manager responsible for a portfolio of customers in the south of the Netherlands, with primary coverage for Belgium and Luxembourg. You will implement the sales strategy, work with the Technical Team, and drive growth by delivering strong technical and commercial value propositions.

You will travel up to ~80% and maintain a robust CRM pipeline while building long-term relationships with key customers and channel partners.

Qualifications

• Proven experience in solution-based sales across full sales cycle.
• Background in B2B engineering environments (industrial metrology or related).
• Strong commercial mindset with solid project management skills.
• Ability to work cross-functionally with technical teams.
• Full, valid driving licence and willingness to travel up to ~80%.
• Fluent Dutch and English; French is an advantage.

Responsibilities

• Achieve sales targets for the Industrial Metrology Division in the territory.
• Develop business through direct sales and channel partners.
• Advise customers on process control solutions and lead key projects.
• Deliver technical sales presentations to stakeholders at all levels.
• Identify new business opportunities with compelling solutions.
• Maintain an accurate CRM pipeline for future revenue targets.
• Participate in meetings, exhibitions, and trade events in the region.
• Travel regularly to promote Renishaw’s solutions and strengthen brand awareness.
• Engage customers via phone, email and face-to-face interactions.
• Build and maintain long-term relationships with key customers.

Skills

Solution-based sales

Full sales cycle

B2B engineering background

Project management

Cross-functional collaboration

CRM proficiency

Driving licence & travel

Dutch & English fluency

Tools

CRM tools

ERP systems

MS Office

Job description

Job Description

Mission

The Area Sales Manager is responsible for managing and developing a portfolio of customers within a defined region. In this role, the position will be based in the south of the Netherlands, with primary responsibility for covering the markets in Belgium and Luxembourg. The successful candidate will implement the sales strategy to meet customer requirements and drive growth of Renishaw’s presence in the region. They will work closely with the Technical Team throughout the entire sales cycle (including aftersales) to fully understand customer needs and deliver strong technical and commercial value propositions.

Main Responsibilities

• Achieve sales targets for the Industrial Metrology Division within the assigned territory
• Develop business through both direct sales and channel partners
• Advise customers on process control solutions and lead key projects to support growth objectives
• Deliver technical sales presentations to stakeholders at all organizational levels
• Identify and develop new business opportunities, providing compelling commercial and technical solutions
• Maintain an accurate and qualified pipeline in CRM to ensure sufficient coverage of future revenue targets
• Participate in sales meetings, exhibitions, and trade events across the assigned region
• Travel regularly to existing and potential customers to promote Renishaw’s solutions and strengthen brand awareness
• Proactively engage customers through phone, email, and face-to-face interactions
• Build and maintain long-term relationships with key customers

Requirements

• Proven experience in solution-based sales, with strong knowledge of the full sales cycle
• Background in B2B engineering environments (ideally industrial metrology, automation, aeronautics, electronics, or related industries)
• Strong commercial mindset combined with solid project management skills
• Ability to work cross-functionally with technical teams
• Full, valid driving licence and willingness to travel up to ~80%
• Proficiency in CRM tools and standard IT applications (ERP systems, MS Office)
• Fluent Dutch and English; French is a strong advantage

What we offer

• Permanent and full-time contract
• Competitive salary aligned with experience and qualifications
• Company car, laptop, and mobile phone
• Location: South of The Netherlands
• Immediate incorporation

and additional benefits, such as:

• Discretionary annual bonus
• Training customized initiatives
• Long-term opportunities for professional development in an international company
• Referral program with paid compensation
• Online wellbeing benefits
• A collaborative and inclusive culture of sharing and teamwork

At Renishaw we believe that our success is powered by welcoming a workforce of diverse and talented people. Through encouraging an inclusive culture, where all our employees are free to be themselves, we can achieve our core values: Innovation, Inspiration, Integrity, and Involvement. We believe in a culture of diversity to attract the best people, be part of the best environments and adapt to our diverse customers. We provide equal consideration for employment to all qualified applicants without regards to race, colour, religion, sex, gender identity, sexual orientation, experience, background, age, perspectives and abilities. Renishaw is an equal opportunity employer and is committed to provide any reasonable accommodation for differently abled candidates. Should you have any difficulty during the recruitment process, or require any reasonable adjustments please contact the recruitment team at [e-mail].

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