AI-Driven Paid Media Lead (EMEA/US)

Suitsupply; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Autonomy to own campaigns

40% discount on Suitsupply products

Professional development opportunities

Job summary

Suitsupply is seeking a Senior Paid Media Manager to own the strategy and execution of paid social and paid search across EMEA and US markets. You will direct AI agents and tooling, setting guardrails, budgets, and targets while ensuring ROAS and CPA goals are met.

You will collaborate with brand, content, and design teams to scale growth, drive experimentation, and optimize attribution models across regions.

Qualifications

• 5+ years of paid media experience with ownership of social and search campaigns.
• Experience across multiple regions (EMEA/US) is preferred.
• Strong knowledge of Meta and Google bidding, trafficking, and audience logic.
• Experience with AI tooling and automations to improve reporting and optimization.

Responsibilities

• Own the paid media strategy and roadmap across Meta and Google for EMEA and US markets, increasingly executed through AI agents.
• Direct campaign execution through AI agents: set goals, budgets, guardrails, review decisions, and take manual control when needed.
• Manage and allocate paid media budgets across EMEA and US with accountability for ROAS, CPA, and core KPIs.
• Lead creative asset planning: brief in-house and external resources, adapt and localize assets across formats, platforms, and regions.
• Run a continuous creative testing cadence across formats, hooks, and messaging in both regions.
• Design and own an incrementality testing framework using holdouts and geo-lift experiments to validate impact.
• Own multi-touch attribution tooling to inform budget allocation and channel strategy.
• Lead creative discussions with brand, content, and design teams to stay aligned with brand guidelines and goals.
• Coordinate across time zones with US stakeholders, agencies, and team members.

Skills

Paid media strategy

Multi-region campaigns

Meta & Google platforms

AI integrations & automation

Campaign performance analysis

Creative testing & localization

Budget management & ROAS optimization

MTA & attribution tools

Tools

Northbeam

Billy Grace

Job description

Suitsupply is seeking a Senior Paid Media Manager to own the strategy and execution of paid social and paid search across EMEA and US markets. You will direct AI agents and tooling, setting guardrails, budgets, and targets while ensuring ROAS and CPA goals are met.

You will collaborate with brand, content, and design teams to scale growth, drive experimentation, and optimize attribution models across regions.