Senior Paid Search Lead in Global Markets

Bloomon; Amsterdam; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Jobtailor in Amsterdam is seeking a senior Paid Search Lead to shape and execute campaigns across the UK, Germany, Netherlands and other markets. You will align paid search with marketing, brand and business goals to support the gifting-brand positioning and optimize CAC/LTV-driven spend.

You will own budgets, manage third-party agencies, refine keyword strategies, test ad copies, manage Shopping and Performance Max, and turn data into actionable insights using Tableau and platform reporting.

Qualifications

• Extensive, hands-on experience managing Google Search, Shopping and Performance Max campaigns at scale.
• Experience with Microsoft Advertising or App Campaigns is a bonus.
• Comfortable with analytics tools and conversion tracking.
• Experience with Google Merchant Center.
• Confidence navigating privacy- and consent-driven measurement changes.
• Data-driven decision-making and performance insight generation.
• Experience using Tableau and in-platform reporting.
• Experience analyzing performance across a custom-built, non-Shopify e-commerce stack.
• Proven experience managing third-party agencies.
• Proactive, hands-on approach.
• Structured and organized planning and prioritization.
• Curiosity and adaptability with new technology, testing and process optimization.

Responsabilités

• Lead paid search strategy and execute campaigns across multiple markets.
• Align paid search with marketing, brand and business goals.
• Manage search budgets using CAC, LTV and retention costs.
• Oversee third-party agency partner and SLAs.
• Set keyword, ad-copy testing and audience-targeting strategies.
• Oversee Google App Campaigns and Apple Search Ads.
• Own and improve product feeds and backend processes for Shopping/Performance Max.
• Turn channel performance into insights for roadmap and forecasting using Tableau.
• Monitor Google best practices, platform changes and new features.
• Mentor junior colleagues and share paid-search learnings.

Connaissances

Google Ads management

Analytics

Tableau

Agency management

Privacy measurement

Conversion tracking

Outils

Google Merchant Center

Apple Search Ads

Microsoft Advertising

Description du poste

Jobtailor in Amsterdam is seeking a senior Paid Search Lead to shape and execute campaigns across the UK, Germany, Netherlands and other markets. You will align paid search with marketing, brand and business goals to support the gifting-brand positioning and optimize CAC/LTV-driven spend.

You will own budgets, manage third-party agencies, refine keyword strategies, test ad copies, manage Shopping and Performance Max, and turn data into actionable insights using Tableau and platform reporting.