AI-Driven Demand Operations Manager

Malvern Panalytical; Almelo; Hybrid; EUR 70,000 - 105,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Global teams

Learning opportunities

Job summary

Malvern Panalytical is seeking a Demand Operations Manager to own the end-to-end lead-to-opportunity process, optimise CRM and marketing automation, and drive revenue growth. You will collaborate with Marketing, Inside Sales, Sales Operations, IT, Ecommerce, and Commercial teams to reduce leakage and improve conversion metrics.

The role focuses on a data-driven approach, improving speed-to-lead, lead acceptance, and reporting dashboards while leveraging AI and automation for better customer

Qualifications

• Experience in CRM and marketing operations improvements.
• Proven ability to optimise lead routing and pipeline conversion.
• Strong analytical skills for decision making.

Responsibilities

• Own end-to-end lead-to-opportunity process from MQL to op.
• Manage lead routing, rules, SLAs and automation workflows.
• Identify lead leakage and bottlenecks across teams.
• Improve speed-to-lead and MQL-to-opportunity conversion.
• Optimise Salesforce lead management and reporting dashboards.
• Lead digital sales and ecommerce optimisation initiatives.
• Leverage AI to improve lead management and customer experience.
• Collaborate cross-functionally to drive improvements.

Skills

Salesforce

CRM data

Lead routing

SLAs

Automation workflows

Data analytics

Stakeholder management

Project management

Marketing ops

Ecommerce knowledge

Tools

CRM integrations

Automation tools

AI in marketing

Job description

Malvern Panalytical is seeking a Demand Operations Manager to own the end-to-end lead-to-opportunity process, optimise CRM and marketing automation, and drive revenue growth. You will collaborate with Marketing, Inside Sales, Sales Operations, IT, Ecommerce, and Commercial teams to reduce leakage and improve conversion metrics.

The role focuses on a data-driven approach, improving speed-to-lead, lead acceptance, and reporting dashboards while leveraging AI and automation for better customer