Demand Operations Manager

Malvern Panalytical; Almelo; Hybrid; EUR 70,000 - 105,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Global teams

Learning opportunities

Job summary

Malvern Panalytical is seeking a Demand Operations Manager to own the end-to-end lead-to-opportunity process, optimise CRM and marketing automation, and drive revenue growth. You will collaborate with Marketing, Inside Sales, Sales Operations, IT, Ecommerce, and Commercial teams to reduce leakage and improve conversion metrics.

The role focuses on a data-driven approach, improving speed-to-lead, lead acceptance, and reporting dashboards while leveraging AI and automation for better customer

Qualifications

• Experience in CRM and marketing operations improvements.
• Proven ability to optimise lead routing and pipeline conversion.
• Strong analytical skills for decision making.

Responsibilities

• Own end-to-end lead-to-opportunity process from MQL to op.
• Manage lead routing, rules, SLAs and automation workflows.
• Identify lead leakage and bottlenecks across teams.
• Improve speed-to-lead and MQL-to-opportunity conversion.
• Optimise Salesforce lead management and reporting dashboards.
• Lead digital sales and ecommerce optimisation initiatives.
• Leverage AI to improve lead management and customer experience.
• Collaborate cross-functionally to drive improvements.

Skills

Salesforce

CRM data

Lead routing

SLAs

Automation workflows

Data analytics

Stakeholder management

Project management

Marketing ops

Ecommerce knowledge

Tools

CRM integrations

Automation tools

AI in marketing

Job description

Location – Malvern – UK- Hybrid

Role benefits - Competitive Salary + Benefits Package and more

Become part of making the impossible possible.

About the role:

The Demand Operations Manager owns the operational engine that turns digital marketing engagement into qualified pipeline and measurable revenue. This role is responsible for optimising the customer journey from early digital engagement through MQL creation, conversion, Salesforce routing, Inside Sales follow-up and digital commerce growth.

Job title – Demand Operations Manager

Job Type - Full time

Location – Malvern – UK- Hybrid

Role benefits - Competitive Salary + Benefits Package and more

Become part of making the impossible possible.

About the role:

The Demand Operations Manager owns the operational engine that turns digital marketing engagement into qualified pipeline and measurable revenue. This role is responsible for optimising the customer journey from early digital engagement through MQL creation, conversion, Salesforce routing, Inside Sales follow-up and digital commerce growth.

Working across Marketing, Inside Sales, Sales Operations, IT, Ecommerce and Commercial teams, the role ensures that demand generated through digital and marketing channels is captured, routed, acted upon, measured and continuously improved. The successful candidate will help reduce lead leakage, improve speed-to-lead, increase MQL-to-opportunity conversion and support the growth of digital self-service revenue

What you'll be doing:

• Own and optimise the end-to-end lead-to-opportunity process, from MQL creation through to Salesforce routing, qualification and opportunity conversion.
• Manage lead routing, qualification rules, SLAs and automation workflows to improve visibility, consistency and performance.
• Identify and resolve lead leakage, process bottlenecks and handoff issues across Marketing, Inside Sales and Sales teams.
• Drive improvements in speed-to-lead, lead acceptance, follow-up effectiveness and MQL-to-opportunity conversion rates.
• Optimise Salesforce lead management, campaign attribution, reporting dashboards, data quality and system integrations.
• Lead digital sales and ecommerce optimisation initiatives, enhancing customer journeys, online conversion, self-service adoption and retention.
• Leverage automation, AI and customer insights to improve lead management, sales enablement and customer experience.
• Act as a cross-functional partner between Marketing, Sales, Sales Operations, IT, Ecommerce and Commercial teams to drive continuous improvement and measurable commercial outcomes.

About you:

• Strong knowledge of Salesforce, CRM data structures, lead management workflows, and optimisation of lead routing, qualification processes and SLAs.
• Experience delivering CRM, marketing operations, revenue operations or sales operations improvements that increase lead conversion, pipeline visibility and revenue growth.
• Strong analytical capability, with the ability to interpret pipeline performance, conversion metrics, attribution data and digital sales performance to drive decision-making.
• Proven experience managing stakeholders and collaborating across Marketing, Sales, Sales Operations, IT, Ecommerce and Commercial teams.
• Strong project management skills, with a track record of leading process improvements from concept through implementation, adoption and continuous optimisation.
• Experience with marketing technology, sales enablement platforms and CRM integrations, including connecting websites, automation tools and other business systems.
• Knowledge of digital commerce environments, customer journeys, ecommerce processes and areas such as checkout configuration, tax rules and shipping logic.
• Experience identifying and implementing automation, AI and reporting solutions to improve operational efficiency, customer experience, attribution visibility and commercial outcomes.

What's In It For You

• Join an ambitious, growing international organisation where innovation and technology are central to our success
• Play a key role in shaping the future of AI solutions that create value for customers and the business
• Collaborate with global teams of engineers, scientists, and technology specialists working on cutting-edge projects
• Benefit from ongoing learning opportunities and professional development in one of the fastest-growing technology domains
• Enjoy a comprehensive and competitive rewards package designed to support your wellbeing, growth, and success

We provide market-leading, material characterization technologies for the world's most innovative companies, academic institutions, and government laboratories in the analytics of advanced materials.

We support our customers through their biggest challenges, from developing lifesaving vaccines to sustainable fuels. We wake up every day to delight our customers through innovation, high-quality solutions and workflows, and excellence in customer satisfaction.

We are a recognized leader for quality and insights in material characterization; winning customers with performance and keeping them with service. With more than 2,000 employees operating in over 20 countries across the world, and R&D sites in North America, Europe and Asia.

We are part of Spectris, a company which combines precision with purpose to equip customers to solve some of their greatest challenges to make the world cleaner, healthier and more productive. In 2025, Spectris acquired Micromeritics as part of Malvern Panalytical.