AI-Driven CRM Campaign Lead (Hybrid)

twentysix; Amsterdam; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Flexible hybrid work

Early Finish Fridays

15 days paid holiday annually

Birthday Leave

Mental health resources

Learning & Development

Job summary

DEPT® is seeking talented professionals to join our embedded-inhouse model, working directly within a client team to deliver end-to-end multi-channel campaigns. You’ll bridge marketing strategy, CRM execution, and AI-powered personalisation, managing campaign plans, QA workflows, and optimisation.

This hybrid role in the Netherlands offers collaboration with global teams, learning opportunities, and a focus on responsible AI and data privacy.

Qualifications

• Experience in multi-channel marketing communications across email, push, onsite, and in-app.
• Hands-on experience with CRM campaigns from briefing to post-campaign analysis.
• Interest or experience with AI tools and prompt workflows.
• Understanding of B2C marketing execution and tracking logic.
• Highly organized with ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Translate business propositions and insights into end-to-end multi-channel campaign plans across owned channels.
• Manage, build, and deploy CRM campaigns from briefing to post-campaign analysis.
• Explore and apply AI tools and prompt workflows to accelerate content generation and personalisation.
• Lead asset development across channels ensuring brand consistency and rapid iteration for testing.
• Liaise with internal stakeholders to clarify questions and maintain deadlines.
• Optimise personalisation, targeting, and segmentation for engagement and performance.
• Design, test, and analyse A/B testing frameworks and real-time metrics.
• Troubleshoot technical campaign setups to ensure high-quality delivery.

Skills

Campaign management

CRM

AI tools

Analytics

Communication

Tools

HTML/CSS

Job description

DEPT® is seeking talented professionals to join our embedded-inhouse model, working directly within a client team to deliver end-to-end multi-channel campaigns. You’ll bridge marketing strategy, CRM execution, and AI-powered personalisation, managing campaign plans, QA workflows, and optimisation.

This hybrid role in the Netherlands offers collaboration with global teams, learning opportunities, and a focus on responsible AI and data privacy.