Account Manager On Trade (Horeca)

Bacardi; Haarlem; On-site; EUR 42,000 - 66,000; Full time

Benefits offered by this job

Competitive pay

Pension plan

Medical insurance

Employee assistance

Leave policies

Job summary

Bacardi is seeking an Account Manager On-Trade to be the face of the brand in Noord-Holland, partnering with bars, restaurants and hospitality venues. You will drive brand visibility, activation initiatives and commercial results while managing contracts and budgets.

Your role involves building strong customer relationships, analyzing opportunities, and coordinating with marketing, finance and digital teams to accelerate Bacardi’s growth in Noord-Holland.

Qualifications

• Bachelor or Master degree required.
• Experience in sales and on-trade sector or FMCG preferred.
• Proven track record of performance and delivery in fast-paced environments.
• Strong networking and interpersonal skills with customers.
• Analytical mindset with planning and time-management abilities.
• Clear communication and presentation skills are essential.

Responsibilities

• Build strong partnerships with on-trade customers, understanding their business and opportunities for growth.
• Create and execute brand activations and visibility initiatives to drive Bacardi’s presence.
• Achieve quarterly targets related to distribution, activations and growth.
• Manage customer contracts and budgets to ensure strong ROI on marketing investments.
• Collaborate with bar owners, venue managers, marketing, finance and digital teams.

Skills

Relationship building

Networking

Sales

Analytical thinking

Planning

Time management

Communication

Education

Bachelor's or Master’s degree

Job description

[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

Are you passionate about building relationships, creating unforgettable brand experiences, and driving business growth? As our Account Manager On-Trade, you will be the face of Bacardi in influential bars, restaurants, and hospitality venues across Noord-Holland.

You'll have the opportunity to work with an iconic portfolio of (premium) spirits, partnering with customers to bring our brands to life in ways that delight consumers and drive commercial success.

What you'll do

• Build strong customer partnerships; develop and nurture outstanding relationships with key on-trade customers, understanding their business, their consumers, and identifying opportunities to grow together.
• Drive brand visibility and activation; create and execute impactful brand activations, integrations and visibility initiatives that make Bacardi brands impossible to miss.
• Deliver commercial results; own and achieve quarterly targets related to distribution, activations, visibility, and business growth, contributing directly to the success of our brands.
• Manage investments like a business owner; take responsibility for customer contracts and budgets, ensuring marketing investments deliver strong returns and sustainable growth.
• Collaborate with diverse stakeholders; work closely with bar owners, venue managers, marketing teams, finance professionals, and digital experts, positioning yourself as a trusted business partner.
• Shape the future of Bacardi in Noord-Holland; help accelerate growth and strengthen our presence in Noord-Holland.

Who are we looking for?

• Someone with a bachelor or master degree and preferable a couple of years experience in sales and on-trade sector or FMCG industry required. Selling is key.
• Someone with a demonstrable track record of performance and delivery (results and/or achievements). Passion for hunting new business.
• Someone with strong (social) networking/interpersonal and relationship building skills.
• Someone with strong analytical, planning, and time management skills.
• Someone with well-developed communication/presentation skills including active listening.

Leadership Agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become.
• Self-Awareness: You have high levels of self-Awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with.
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.