Customer Marketing Manager Off Trade Benelux

Bacardi; Rotterdam; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Competitive Pay Package

Health Insurance

Retirement/Pension Plan

Additional Paid Time Off

Wellbeing app

Employee assistance

Generous leave

Job summary

An international spirits company is seeking an experienced Customer Marketing leader to join their team in the Netherlands. This role involves implementing BTL strategies, working collaboratively with various stakeholders, and driving customer engagement. The ideal candidate will have a minimum of 3 years experience in marketing, particularly in a premium or FMCG environment. Strong communication skills in Dutch and English are essential, as well as a proven record of positive stakeholder management. Competitive pay and a variety of benefits are offered.

Qualifications

• Minimum 3 years experience within Marketing or Commercial, preferably in Premium/FMCG.
• Experience within the Spirits and/or Beverage industry is preferred.
• Fluent command in Dutch (native level) and English (C1/C2).
• Proven stakeholder management experience.
• Experience in shopper marketing activation or events is a plus.

Responsibilities

• Implement the BTL strategy for the Channel across functions.
• Deliver execution aligned to brand strategy.
• Maximise ROI from A&P budgets.
• Lead external Customer Marketing discussions for priority customers.
• Contribute to ROI and GTN budgeting and tracking.
• Manage A&P budgets, phasing, and invoicing processes.
• Own BTL activity proposals and lead related discussions.

Skills

Relationship building

Team leadership

Change management

Project management

Marketing strategy

Fluent in Dutch and English

MS Office tools

Presentation skills

MS Office/Power BI

Dutch + English

Driving licence

Education

Bachelor's degree in Marketing or related field

Tools

Power BI

Excel

PowerPoint

Word

Job description

[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

YOUR OPPORTUNITY

A fantastic opportunity to join the Customer Marketing team in Benelux. Becoming a key member of the Channel, responsible for the flawless implementation of the BTL Channel strategy with our priority customers. Working alongside a team of Customer Marketing Managers dedicated to the Channel. You will have a passion for understanding shopper behaviour and using this to win on the path to purchase. Positively pushing the boundaries, whilst connecting stakeholders from across the business to deliver execution that balances shopper, customer, and brand objectives. Being at ease making decisions, evaluating performance, and driving continuous improvement to stay two steps ahead of the competition. Operating at pace, being able to multi skill effectively and being at ease leading projects are all essential skills needed to excel within this role.

About You

You will be a natural team player, with the ability to lead from the front. Highly skilled in building strong relationships across the business, with the confidence to drive positive change within the channel. With a passion to think and act with a shopper mindset, helping fuel a new era in our BTL strategy within Europe. Seeing change and challenge as an opportunity.

Responsibilities

• Implementing the BTL strategy for the Channel, working cross functionally to deliver execution aligned to brand strategy.
• Put the shopper at the heart of decision making. Using the insights and tools available to deliver flawless execution along the path to purchase.
• Delivering greater consistency in BTL, with 70% of execution to come from Channel Marketing toolkits from F26.
• Comfortable identifying gaps and adapting toolkits, but with a focus on executing in line with brand and shopper strategy.
• With an external focus, being the Customer Marketing lead for a defined set of priority customer(s). Including being at ease discussing BTL & ATL choices for a brand, as extracted from working in partnership with Consumer Marketing.
• Contribute to the IAP cycle. Bringing a shopper, customer, and brand perspective to the BTL discussion. Work cross functionally to deliver.
• Maximise ROI from A&P, setting clear objectives for all investment decisions and evaluating in a timely manner. Including GTN spend.
• Ongoing management of A&P budgets, including phasing and invoice/PO processes.
• Owning the BTL activity proposal for the customer(s) and leading this discussion during the process.

SKILLS

• Thrives on being a key contact for customers, whilst balancing internal and external priorities.
• Advanced in engaging and motivating others, driving joint ownership between functions (internal or external).
• Action orientated, comfortable voicing their opinion and driving the agenda forward, whilst always being a collaborative team player.
• High energy and driven at ease overseeing multiple projects simultaneously, whilst empowering those around them to drive momentum.
• A self-starter, with the ability to work under pressure and deal with ambiguity.
• Possessing an entrepreneurial style, thriving on being a key contact for partner functions, as well as influencing internally and coordinating commercial priorities.
• Advanced in prioritization and making bold choices.
• Advanced presentation and management skills.
• MS Office tools (Word, Excel, PowerPoint, Power BI).
• Fluent command in Dutch (native level) and English C1/C2, French is a plus.
• Driving licence is a plus.

EXPERIENCE

• Minimum 3 years experience within Marketing or Commercial. Preferably within a Premium / FMCG background.
• Experience of the Spirits and/or Beverage industry in the market is preferred.
• Knowledge of the channel achieved by working directly with key customers (in a Marketing or Commercial capacity).
• Proven track record in positive stakeholder management.
• Experience of delivering shopper marketing activation or events is preferred.
• Experience of working for BTL/Creative agency is beneficial but not essential.
• Exposure to Bacardi Way Of Growth for Marketing on how to build brands sustainably and effectively.

LEADERSHIP AGILITY

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Calm Meditation App subscription (free)
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.