ABM Growth Lead, Europe North West

Backbase; Amsterdam; On-site; EUR 70,000 - 100,000; Full time

Job summary

Backbase is seeking a commercially focused ABM Manager to drive growth across strategic new-logo and existing-customer accounts in Europe North West. You will own 1:1 and 1:few ABM programs across the buyer journey and work closely with Sales.

The role requires hands-on use of AI tools for research, personalization, and reporting, plus strong project management and stakeholder skills. SaaS/fintech background is a bonus.

Qualifications

• Enterprise B2B ABM, field marketing or demand gen experience in complex sales cycles.
• Hands-on use of AI tools for campaign execution, research and personalization.
• Strong commercial sense, project management, and cross-functional collaboration.
• SaaS/fintech/enterprise tech background is a plus.

Responsibilities

• Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.
• Partner with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.
• Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market.
• Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
• Measure account engagement, progression, pipeline creation, and opportunity acceleration.

Skills

ABM

Field Marketing

Demand Gen

AI tools

Project management

Stakeholder management

Job description

Backbase is seeking a commercially focused ABM Manager to drive growth across strategic new-logo and existing-customer accounts in Europe North West. You will own 1:1 and 1:few ABM programs across the buyer journey and work closely with Sales.

The role requires hands-on use of AI tools for research, personalization, and reporting, plus strong project management and stakeholder skills. SaaS/fintech background is a bonus.