Senior Field Marketing Manager

Backbase; Amsterdam; On-site; EUR 75,000 - 110,000; Full time

Job summary

Backbase is seeking an ABM Manager to accelerate growth across strategic accounts in Europe North West. You will own account-based marketing strategies and align closely with Sales and BDM teams to identify priorities and drive pipeline in complex enterprise cycles.

You will leverage AI tools and marketing tech to tailor outreach, measure engagement, and report on progress, with a strong emphasis on cross-functional collaboration and project management.

Qualifications

• Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles.
• Demonstrated experience partnering with Sales to measurably drive pipeline growth.
• Hands-on experience utilizing AI tools for campaign execution, research, and personalization.
• High commercial acumen, strong project management, and cross-functional stakeholder skills.
• Bonus: Background in SaaS, fintech, banking, or enterprise technology.

Responsibilities

• Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.
• Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.
• Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals.
• Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
• Measure account engagement, progression, pipeline creation, and opportunity acceleration.

Skills

ABM strategy

Enterprise B2B

Field Marketing

Demand Gen

AI tools for campaign execution

Sales alignment

Project management

Cross-functional collaboration

Commercial acumen

SaaS/fintech enterprise backdrop

Job description

Over 150+ leading banks run on Backbase—the AI-native Banking OS that turns fragmented operations into a Unified Frontline where customers, employees, and AI agents work as one.

Europe North West is one of our most competitive, highest-potential regions. We are looking for a commercially focused ABM Manager to drive growth across a portfolio of strategic new-logo and existing-customer accounts.

Reports to: Senior Field Marketing Director

What You’ll Do

• Strategy & Execution: Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.
• Sales Alignment: Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.
• Data-Driven Outreach: Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals.
• AI & Tech Integration: Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
• Impact Tracking: Measure account engagement, progression, pipeline creation, and opportunity acceleration.
• Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles.
• Demonstrated experience partnering with Sales to measurably drive pipeline growth.
• Hands-on experience utilizing AI tools for campaign execution, research, and personalization.
• High commercial acumen, strong project management, and cross-functional stakeholder skills.
• Bonus: Background in SaaS, fintech, banking, or enterprise technology.

What Success Looks Like We measure success by your ability to move strategic accounts forward:

Engagement Conversation Opportunity Revenue

If you love creative marketing, experimenting with AI, and turning bold ideas into measurable business impact, we’d love to connect!