ABM Manager – Europe North West

Backbase; Amsterdam; On-site; EUR 70,000 - 100,000; Full time

Job summary

Backbase is seeking a commercially focused ABM Manager to drive growth across strategic new-logo and existing-customer accounts in Europe North West. You will own 1:1 and 1:few ABM programs across the buyer journey and work closely with Sales.

The role requires hands-on use of AI tools for research, personalization, and reporting, plus strong project management and stakeholder skills. SaaS/fintech background is a bonus.

Qualifications

• Enterprise B2B ABM, field marketing or demand gen experience in complex sales cycles.
• Hands-on use of AI tools for campaign execution, research and personalization.
• Strong commercial sense, project management, and cross-functional collaboration.
• SaaS/fintech/enterprise tech background is a plus.

Responsibilities

• Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.
• Partner with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.
• Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market.
• Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
• Measure account engagement, progression, pipeline creation, and opportunity acceleration.

Skills

ABM

Field Marketing

Demand Gen

AI tools

Project management

Stakeholder management

Job description

Over 150+ leading banks run on Backbase—the AI-native Banking OS that turns fragmented operations into a Unified Frontline where customers, employees, and AI agents work as one.

Europe North West is one of our most competitive, highest-potential regions. We are looking for a commercially focused ABM Manager to drive growth across a portfolio of strategic new-logo and existing-customer accounts.

Reports to:

Senior Field Marketing Director

What You’ll Do

• Strategy & Execution: Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.
• Sales Alignment: Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.
• Data-Driven Outreach: Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals.
• AI & Tech Integration: Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
• Impact Tracking: Measure account engagement, progression, pipeline creation, and opportunity acceleration.
• Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles.
• Demonstrated experience partnering with Sales to measurably drive pipeline growth.
• Hands-on experience utilizing AI tools for campaign execution, research, and personalization.
• High commercial acumen, strong project management, and cross-functional stakeholder skills.
• Bonus: Background in SaaS, fintech, banking, or enterprise technology.

What Success Looks Like

We measure success by your ability to move strategic accounts forward:

Engagement - Conversation - Opportunity - Revenue

If you love creative marketing, experimenting with AI, and turning bold ideas into measurable business impact, we’d love to connect!