Video & Content Lead

Konvy Malaysia; Puchong; On-site; MYR 120,000 - 180,000; Full time

Job summary

Konvy Malaysia is seeking a Video & Content Lead to spearhead the company’s video and content strategy across beauty brands, with a strong focus on short-form content for TikTok and Instagram Reels. This hands-on leadership role combines creative judgment with commercial thinking, directing production, planning content calendars, and ensuring content supports launches and campaigns.

You will collaborate across Brand Marketing, E‑commerce, and Live/ Affiliate teams, build scalable formats,

Qualifications

• 3–5+ years of experience in social media, video production, content marketing or a related field.
• Previous experience leading a content or creative team is preferred.
• Strong understanding of TikTok, Instagram Reels and short-form video content.

Responsibilities

• Lead the end-to-end production of short-form videos, from concept and scripting through filming, editing and publishing.
• Develop platform-native content for TikTok, Instagram and other relevant social platforms.
• Track content performance and optimize based on engagement, watch time and conversions.
• Collaborate with Brand Marketing, TikTok Shop, E‑commerce, Affiliate/KOL and Live Commerce teams.
• Develop repeatable content formats to scale across brands.

Skills

Social media strategy

Video production

Leadership

TikTok

Instagram Reels

Content marketing

Job description

Company Description

Konvy.com, Thailand’s leading cosmetic e-commerce platform, has expanded to Malaysia to deliver outstanding value in beauty and cosmetic products directly to customers. Konvy Malaysia offers weekly sales, discounts, and special deals from over 1,000 reputable cosmetic and perfume brands, giving shoppers a wide range of choices. Products are available for a limited time during promotional periods, encouraging customers to discover new favorites at attractive prices. All items sold are 100% original brand-name products, and Konvy is committed to offering only genuine, high-quality goods that meet strict standards.

Role Purpose

The Video & Content Lead is responsible for leading the company’s video and content strategy, production and execution across multiple beauty and personal care brands.

The role will build a strong and consistent content engine across TikTok, Instagram, e-commerce platforms and other digital channels, with a strong focus on short-form video that drives brand awareness, engagement, product discovery and sales conversion.

This is a hands-on leadership role requiring both creative judgment and commercial thinking.

Key Responsibilities

1. Content Strategy & Planning

Develop the overall content strategy for each brand based on its positioning, target audience and commercial priorities.

Build monthly content calendars around hero products, launches, campaigns and promotional periods.

Establish clear content pillars and formats for each brand.

Ensure sufficient content volume to support business and sales objectives.

Translate marketing and commercial priorities into actionable content briefs.

2. Video Production & Creative Direction

Lead the end-to-end production of short-form videos, from concept and scripting through filming, editing and publishing.

Develop strong hooks, storytelling formats, demonstrations and product-focused concepts suitable for TikTok and Instagram Reels.

Provide creative direction to content creators, videographers, editors and external production resources.

Maintain high content quality while improving production speed and efficiency.

Create repeatable formats that allow successful concepts to be produced at scale.

3. TikTok & Social Content

Develop platform-native content specifically for TikTok, Instagram and other relevant social platforms.

Stay updated on trends, formats, sounds and emerging content opportunities.

React quickly to relevant trends while ensuring content remains appropriate for each brand.

Continuously test different hooks, formats, video lengths, creators and creative approaches.

Identify high-performing organic content that can be further scaled through paid media, affiliates or brand accounts.

4. Performance & Content Optimisation

Track content performance including views, engagement, watch time, completion rate, CTR and sales contribution.

Identify winning videos and understand the factors driving their performance.

Develop multiple variations of successful concepts to maximise their potential.

Use performance data to continuously improve future content.

Conduct regular content reviews and provide clear recommendations to the team.

5. Commercial & E-Commerce Content

Ensure content supports key commercial priorities, particularly hero SKUs and new product launches.

Work closely with the TikTok Shop and E-Commerce teams to develop conversion-focused content.

Produce content suitable for product pages, paid advertising, livestream support and marketplace campaigns.

Ensure priority products have sufficient creative assets throughout their campaign lifecycle.

6. Team Leadership & Workflow

Lead and develop the internal content team.

Allocate projects and manage content production schedules.

Establish clear workflows covering briefing, scripting, filming, editing, approval and publishing.

Improve team productivity and content turnaround time.

Maintain an organised content library and ensure assets can be easily reused across channels.

7. Cross-Functional Collaboration

Work closely with Brand Marketing, TikTok Shop, E-Commerce, Affiliate/KOL, Live Commerce and Commercial teams to ensure content priorities are aligned with overall business objectives.

Key KPIs

Performance will be measured through content output and consistency, video views and reach, engagement and watch time, number of high-performing/winning videos, content CTR and conversion, video-attributed GMV, hero SKU content coverage, production turnaround time, and overall improvement in content performance.

Requirements

3–5+ years of experience in social media, video production, content marketing or a related field.

Previous experience leading a content or creative team is preferred.

Strong understanding of TikTok, Instagram Reels and short-form video content.

Strong creative sense with the ability to identify what makes content engaging and commercially effective.

Comfortable being hands-on with content ideation, scripting, filming and production.

Experience with beauty, skincare, personal care, FMCG or consumer brands is an advantage.

Able to interpret content performance data and translate insights into creative actions.

Strong project management and organisational skills.

Able to manage multiple brands and a high volume of content simultaneously.

Comfortable working in a fast-paced environment where trends and priorities can change quickly.