Short-Form Content Creator & Social Media Specialist

Avail Beauty Sdn Bhd; Puchong; Hybrid; MYR 60,000 - 90,000; Full time

Job summary

Avail Beauty Sdn Bhd is seeking a versatile Short-Form Content Creator & Social Media Specialist to lead our organic social presence on TikTok, Instagram Reels, and YouTube Shorts. The role blends creative production, scripting, and daily social media management.

Ideal candidates are energetic, confident on camera, and passionate about storytelling and digital media, with a mindset to grow into a standout content talent aligned with brand objectives.

Qualifications

• Professional certificate or equivalent preferred.
• Strong writing and storytelling skills.
• Comfortable appearing on camera and speaking to audiences.

Responsibilities

• Plan and produce short-form content across TikTok, Instagram Reels and YouTube Shorts.
• Ideate, monitor trends and translate ideas into content calendars.
• Act as on-camera talent for brand videos and demos.
• Write scripts and craft compelling storytelling for short videos.
• Manage daily social media operations and community engagement.

Skills

Content writing

Storytelling

Video editing

Social media management

Trend monitoring

On-camera presence

Education

Professional Certificate or equivalent

Job description

Short-Form Content Creator & Social Media Specialist

About the role
We are looking for a versatile, creative, and energetic Short-Form Content Creator & Social Media Specialist to lead our organic social presence across TikTok, Instagram Reels, and YouTube Shorts, as well as manage our daily social media operations.

This hybrid role requires a natural storyteller who is passionate about digital media, enthusiastic in front of the camera, and eager to grow into a standout content talent who understands both creative storytelling and business objectives.

What you'll be doing

Content Writing & Creative Production

Ideation & Trend Monitoring: Research viral trends, audio, and industry updates daily to translate ideas into engaging video concepts and content calendars.

On-Camera Talent: Act as the primary face of the brand for video content, product demos, behind-the-scenes clips, and potential livestreams.

Scriptwriting & Storytelling: Draft high-retention scripts optimized for short-form video, ensuring strong opening hooks (first 3 seconds) and clear calls-to-action (CTAs).

2.Social Media Management & Analytics

Channel Operations: Schedule, publish, and manage daily content across all primary social media platforms.

Community Engagement: Actively respond to comments, direct messages, and brand mentions to foster community engagement and algorithm signals.

Performance Analysis: Monitor key metrics (watch time, completion rate, engagement, reach, and conversion metrics) to test, iterate, and refine content strategies.

What we're looking for

Candidates with a Professional Certificate or equivalent qualification is preferred.

Creative, energetic, and positive personality.

Comfortable or willing to appear in front of the camera.

Passionate about TikTok, social media and content creation.

Strong creative writing and storytelling skills.

Confident, expressive and willing to learn.

Able to identify trends and turn ideas into engaging content.

Responsible, proactive, and able to work well as part of a team.

Willing to grow into a content talent and brand personality, rather than focusing only on behind-the-scenes content creation.