Content Creator

Alam Cosmetics Sdn Bhd; Petaling Jaya; On-site; MYR 45,000 - 74,000; Full time

Job summary

Alam Cosmetics Sdn Bhd is seeking a skilled content creator to plan and produce short‑form TikTok content. You will develop hooks, scripts, and visuals to drive traffic, engagement, and conversions across campaigns and livestreams.

Ideal candidates have 1–3 years in content creation or social media, with strong TikTok knowledge and ability to analyze basic performance metrics to optimize future videos. This on‑site role offers opportunities in a dynamic beauty brand.

Qualifications

• 1–3 years of experience in content creation, social media, e‑commerce content, or livestream commerce.
• Familiar with TikTok, TikTok Shop, Shopee Video, Instagram Reels and other short‑form video platforms.
• Strong understanding of TikTok‑style content, including hooks, pacing, subtitles, trending formats, storytelling, and product‑selling techniques.
• Able to interpret basic content performance data such as views, watch time, engagement rate, CTR, and conversion, and identify areas for improvement.

Responsibilities

• Plan weekly and monthly short-form video content according to campaign schedules, product priorities, current TikTok trends, and livestream requirements.
• Develop opening hooks, product-focused content angles, scripts, and clear CTAs to drive traffic and conversions.
• Edit short-form videos with pacing, subtitles, music, transitions, and formats optimized for each platform.
• Create TikTok-style videos featuring product selling points, hooks, scripts, visual direction, and basic editing.
• Monitor metrics such as views, CTR, watch time, engagement rate, conversion rate, GMV contribution, 6‑second view rate, and livestream traffic.
• Evaluate reasons behind video performance and recommend improvements to hooks, scripts, visuals, product positioning, captions, and posting schedules.
• Keep up with TikTok trends, competitor content, viral formats, and KOL/brand content styles, adapting ideas for the brand.
• Develop content to support livestream performance, such as teaser videos, product highlights, campaign announcements, and post‑livestream recap videos.

Skills

Content creation

TikTok short-form video production

Social media

Livestream commerce

Tools

Video editing software

Job description

Born in Malaysia, @hijau makes beauty simple. We create skin-loving makeup that enhances your natural glow without breaking the bank. Inspired by our culture and diverse skin tones, our shades are made to match you.

For the modern woman — strong, confident, and ambitious — @hijau is effortless elegance in every swipe. Beauty isn’t about changing yourself, but celebrating who you are.

About the role

This position is responsible for planning and creating short-form video content for TikTok and other similar platforms. The main goal is to increase engagement, drive traffic, and support conversions through effective content planning, production, and ongoing performance optimization.

Key responsibilities

Plan weekly and monthly short-form video content according to campaign schedules, product priorities, current TikTok trends, and livestream requirements.

Develop compelling opening hooks, product-focused content angles, soft-selling scripts, and clear CTA lines to encourage traffic, engagement, and conversions.

Edit short-form videos with suitable pacing, subtitles, music, transitions, product highlights, and formats optimized for each platform.

Create TikTok-style videos featuring product selling points, engaging hooks, scripts, visual direction, and basic video editing.

Monitor key video performance metrics, including views, CTR, watch time, engagement rate, conversion rate, GMV contribution, 6‑second view rate, and livestream traffic.

Evaluate the reasons behind strong or weak video performance and recommend improvements to hooks, scripts, visuals, product positioning, captions, and posting schedules.

Keep up with TikTok trends, competitor content, viral formats, and KOL/brand content styles, adapting relevant ideas to suit the brand.

Develop content designed to support livestream performance, such as teaser videos, product highlights, campaign announcements, and post‑livestream recap videos.

About you

1–3 years of experience in content creation, TikTok short‑form video production, social media, e‑commerce content, or livestream commerce.

Familiar with TikTok, TikTok Shop, Shopee Video, Instagram Reels, and other short‑form video platforms.

Strong understanding of TikTok‑style content, including effective hooks, pacing, subtitles, trending formats, storytelling, and product‑selling techniques.

Able to interpret basic content performance data such as views, watch time, engagement rate, CTR, and conversion, and identify areas for improvement.