Tiktok Lead

Konvy Malaysia; Puchong; On-site; MYR 120,000 - 180,000; Full time

Job summary

Konvy Malaysia seeks a TikTok Shop Lead to drive growth and commercial performance for brands on TikTok Shop Malaysia. You will own the overall strategy and execution, including campaigns, livestreams, and affiliate partnerships, leveraging content and paid media to maximize GMV.

The ideal candidate is data-driven, hands-on, and experienced with livestream, creator-driven commerce, and a strong understanding of TikTok Shop campaigns and advertising ecosystem.

Responsibilities

• Own TikTok Shop sales and GMV performance across assigned brands.
• Develop monthly and quarterly growth plans with clear sales, traffic and conversion targets.
• Manage product assortment, pricing, promotions, vouchers, bundles and campaign participation.
• Identify hero SKUs and develop strategies to scale their sales.
• Monitor daily performance and take corrective action when targets are not achieved.
• Work closely with Supply Chain to ensure sufficient inventory for campaigns and hero products.
• Develop and manage the overall TikTok livestream strategy.
• Plan livestream schedules, product rotations, promotions and selling mechanics.
• Manage live hosts and livestream operations to improve productivity and sales performance.
• Track key metrics including live GMV, viewers, conversion rate, average order value and GMV per live hour.
• Continuously test different scripts, offers, bundles and formats to improve results.
• Ensure livestream coverage is maximised during key campaign and peak selling periods.
• Build and scale the TikTok affiliate programme for each brand.
• Recruit and activate relevant creators and affiliates.
• Develop attractive commission structures, product seeding programmes and creator incentives.
• Increase the volume of affiliate videos and productive affiliates.
• Identify high-performing creators and develop longer‑term partnerships.
• Track affiliate GMV, content output, conversion and ROI.
• Work closely with Content, Marketing and Brand teams to develop TikTok-first content.
• Build a consistent pipeline of short‑form videos supporting hero products and campaigns.
• Identify winning content angles, hooks and formats and scale successful concepts.
• Coordinate product launches and campaign content across brand‑owned accounts, creators and affiliates.
• Monitor TikTok trends and quickly translate relevant trends into commercial opportunities.
• Work with internal teams or agencies to manage TikTok advertising and Shop Ads.
• Optimise advertising based on ROAS, CPA, conversion and overall contribution to GMV.
• Use paid traffic strategically to scale proven products, livestreams and content.
• Ensure advertising spend is aligned with commercial targets and profitability.
• Manage participation in TikTok Shop campaigns including double‑digit campaigns, payday, brand days and platform initiatives.
• Maintain strong working relationships with TikTok Shop account managers.
• Negotiate and secure platform exposure, campaign opportunities and additional support where possible.
• Ensure campaign submissions, pricing, stock and creative assets are completed on time.
• Own and report key TikTok KPIs including: GMV and net sales, GMV growth, Livestream GMV and GMV/hour, Affiliate GMV, Number of active/productive affiliates, Video GMV, Conversion rate, Traffic and product views, Average order value, Advertising ROAS, Voucher and promotional spending, Contribution margin / profitability

Job description

Company Description

Konvy.com, Thailand’s leading cosmetic e-commerce platform, has expanded to Malaysia to deliver outstanding value in beauty and cosmetic products directly to customers. Konvy Malaysia offers weekly sales, discounts, and special deals from over 1,000 reputable cosmetic and perfume brands, giving shoppers a wide range of choices. Products are available for a limited time during promotional periods, encouraging customers to discover new favorites at attractive prices. All items sold are 100% original brand-name products, and Konvy is committed to offering only genuine, high-quality goods that meet strict standards.

Role Purpose

The TikTok Shop Lead will be responsible for driving the growth and commercial performance of our brands on TikTok Shop Malaysia.

This role owns the overall TikTok Shop strategy and execution, covering sales performance, livestream operations, affiliate growth, content activation, platform campaigns and advertising performance.

The ideal candidate is highly commercial, data-driven and hands‑on, with a strong understanding of how content, creators, livestream and paid media work together to drive GMV.

Key Responsibilities

1. TikTok Shop Commercial & GMV Growth

• Own TikTok Shop sales and GMV performance across assigned brands.
• Develop monthly and quarterly growth plans with clear sales, traffic and conversion targets.
• Manage product assortment, pricing, promotions, vouchers, bundles and campaign participation.
• Identify hero SKUs and develop strategies to scale their sales.
• Monitor daily performance and take corrective action when targets are not achieved.
• Work closely with Supply Chain to ensure sufficient inventory for campaigns and hero products.

2. Livestream Operations

• Develop and manage the overall TikTok livestream strategy.
• Plan livestream schedules, product rotations, promotions and selling mechanics.
• Manage live hosts and livestream operations to improve productivity and sales performance.
• Track key metrics including live GMV, viewers, conversion rate, average order value and GMV per live hour.
• Continuously test different scripts, offers, bundles and formats to improve results.
• Ensure livestream coverage is maximised during key campaign and peak selling periods.

3. Affiliate & Creator Management

• Build and scale the TikTok affiliate programme for each brand.
• Recruit and activate relevant creators and affiliates.
• Develop attractive commission structures, product seeding programmes and creator incentives.
• Increase the volume of affiliate videos and productive affiliates.
• Identify high-performing creators and develop longer‑term partnerships.
• Track affiliate GMV, content output, conversion and ROI.

4. Content & Product Activation

• Work closely with Content, Marketing and Brand teams to develop TikTok-first content.
• Build a consistent pipeline of short‑form videos supporting hero products and campaigns.
• Identify winning content angles, hooks and formats and scale successful concepts.
• Coordinate product launches and campaign content across brand‑owned accounts, creators and affiliates.
• Monitor TikTok trends and quickly translate relevant trends into commercial opportunities.

5. TikTok Ads & Traffic Growth

• Work with internal teams or agencies to manage TikTok advertising and Shop Ads.
• Optimise advertising based on ROAS, CPA, conversion and overall contribution to GMV.
• Use paid traffic strategically to scale proven products, livestreams and content.
• Ensure advertising spend is aligned with commercial targets and profitability.

6. Campaign & Platform Management

• Manage participation in TikTok Shop campaigns including double‑digit campaigns, payday, brand days and platform initiatives.
• Maintain strong working relationships with TikTok Shop account managers.
• Negotiate and secure platform exposure, campaign opportunities and additional support where possible.
• Ensure campaign submissions, pricing, stock and creative assets are completed on time.

7. Performance Analysis

• Own and report key TikTok KPIs including:
• GMV and net sales
• GMV growth
• Livestream GMV and GMV/hour
• Affiliate GMV
• Number of active/productive affiliates
• Video GMV
• Conversion rate
• Traffic and product views
• Average order value
• Advertising ROAS
• Voucher and promotional spending
• Contribution margin / profitability

Prepare weekly and monthly performance reviews highlighting results, issues, opportunities and required actions.

Team & Cross-Functional Management

Work closely with:

• Live Hosts
• Content Team
• Affiliate/KOL Team
• Brand/Marketing
• E-Commerce
• Supply Chain
• Warehouse
• Finance

Provide clear commercial direction to ensure all TikTok activities are working towards common sales targets.

Requirements

• 3–5+ years of experience in e‑commerce, social commerce or digital commerce.
• Strong hands‑on experience with TikTok Shop Malaysia is highly preferred.
• Experience managing livestream, affiliate or creator‑driven commerce.
• Strong understanding of TikTok Shop campaigns, promotions and advertising ecosystem.
• Commercially driven with strong analytical and problem‑solving skills.
• Comfortable working with daily sales targets and fast‑changing performance data.
• Strong Excel/Google Sheets and reporting skills.
• Experience in beauty, skincare, personal care or FMCG is an advantage.
• Able to work in a fast‑paced, entrepreneurial environment and execute independently.