Trade Marketing & Chinese Content Marketing Associate

ASTRO Holdings Behad; Malaysia; Presencial; MYR 52.000 - 86.000; Jornada completa

Descripción de la vacante

Astro Malaysia Holdings Berhad is seeking a Marketing Campaign Manager to drive campaigns for Astro PayTV products and Chinese content. You will work closely with Product, Content, Brand, Digital, Social Media and external partners to translate plans into go-to-market activities and assets.

You will support trade marketing, content launches, and consumer insights to shape messaging, measure performance, and optimize campaigns across ATL, digital, social, and in-store touchpoints.

Formación

• Bachelor's Degree in Marketing or related discipline.
• 2–3 years in marketing, brand, product marketing, or campaign management.
• Knowledge of integrated marketing communications (ATL, BTL, digital, social).
• Experience in planning, coordinating, executing and analyzing campaigns.
• Strong project management and stakeholder coordination.
• Familiarity with consumer insights and campaign measurement.
• Proficiency in MS Office; PowerPoint, Excel, Word.
• Nice-to-have: Google Analytics and social listening tools.
• Strong presentation and communication skills; teamwork.
• Independent yet collaborative, highly organized.

Responsabilidades

• Plan and execute marketing campaigns for Astro PayTV and Chinese content.
• Coordinate with Product, Content, Brand, Digital, Social Media and Partners.
• Develop campaign messaging based on insights.
• Support trade marketing across stores, kiosks and roadshows.
• Develop sales collaterals and ensure frontline communication.
• Monitor execution and identify opportunities for improvement.
• Track performance and prepare KPI reports.
• Collaborate cross-functionally and with external partners.

Conocimientos

Campaign management

Project management

Marketing communications

Digital marketing

Analytical skills

PowerPoint

Mandarin & English

Educación

Bachelor's Degree in Marketing, Business, Communications, Advertising or a related discipline

Herramientas

Google Analytics

Social listening tools

PowerPoint

Excel

Word

Descripción del empleo

Astro Malaysia Holdings Berhad is seeking a Marketing Campaign Manager to drive campaigns for Astro PayTV products and Chinese content. You will work closely with Product, Content, Brand, Digital, Social Media and external partners to translate plans into go-to-market activities and assets.

You will support trade marketing, content launches, and consumer insights to shape messaging, measure performance, and optimize campaigns across ATL, digital, social, and in-store touchpoints.