Creative Campaign Architect - AI-Driven Strategy

Astro; Kuala Lumpur; On-site; MYR 40,000 - 70,000; Full time

Job summary

Astro Malaysia’s Creative Solutions team is seeking a Creative Solutions Executive to deliver creative, commercially-focused campaigns that align with client objectives and Astro content. Fluency in English and Chinese is essential for this role, with close collaboration across strategy, sales, content and production teams.

The role emphasizes translating briefs into clear concepts, leveraging AI tools, and managing multiple campaigns from ideation through delivery while maintaining brand

Qualifications

• Diploma or bachelor’s degree in Marketing, Advertising, Communications, Creative Industries, Business or related field.
• Experience in media, advertising, marketing, public relations or related creative environment is advantageous.
• Strong communication, writing and presentation skills; English and Chinese proficiency.

Responsibilities

• Develop creative strategies and campaign ideas aligned with client objectives and audience needs.
• Translate briefs into actionable concepts supported by research and insights.
• Lead brainstorming sessions and collaborate with cross-functional teams to produce original ideas.
• Apply AI and digital tools to support research, ideation, content development and workflow.
• Coordinate the creative process across brief, ideation, development, production and delivery.

Skills

English and Chinese fluency

Creative thinking

Strategic thinking

Digital platforms & AI tools

Project management

Education

Diploma or bachelor’s degree in Marketing, Advertising, Communications, Creative Industries, Business or related field

Job description

Astro Malaysia’s Creative Solutions team is seeking a Creative Solutions Executive to deliver creative, commercially-focused campaigns that align with client objectives and Astro content. Fluency in English and Chinese is essential for this role, with close collaboration across strategy, sales, content and production teams.

The role emphasizes translating briefs into clear concepts, leveraging AI tools, and managing multiple campaigns from ideation through delivery while maintaining brand