Trade Marketing & Chinese Content Specialist

ASTRO Holdings Behad; Kuala Lumpur; Presencial; MYR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Astro Malaysia is seeking a marketing professional to manage and execute campaigns for PayTV and Chinese content. You will collaborate with product, content, brand, digital, social media and partners to implement GTM activities and drive customer acquisition.

The role requires a Bachelor's degree in Marketing or related field and 2–3 years of experience in marketing, brand or campaign management. Proficiency in PowerPoint, Excel and Word, plus familiarity with analytics tools, is preferred.

Formación

• Bachelor's Degree in Marketing, Business, Communications, Advertising or related field.
• Experience in integrated marketing communications and campaign management.
• Strong project management and stakeholder coordination skills.
• Proficiency with PowerPoint, Excel and Word; familiarity with analytics tools.

Responsabilidades

• Marketing Campaign Management: plan and execute campaigns for Astro PayTV products and Chinese content.
• Coordinate with Product, Content, Brand, Digital, Social Media and Content Partners to translate plans into GTM activities.
• Support trade marketing initiatives across stores, kiosks and roadshows; develop sales collaterals.
• Work with Sales to communicate promotions and Chinese content campaigns at the frontline.
• Stay updated on Chinese entertainment trends and competitor activities.
• Track and analyse campaign performance against KPIs and report learnings.

Educación

Bachelor's Degree in Marketing, Business, Communications, Advertising or related

Herramientas

PowerPoint

Excel

Word

Google Analytics

Descripción del empleo

Astro Malaysia is seeking a marketing professional to manage and execute campaigns for PayTV and Chinese content. You will collaborate with product, content, brand, digital, social media and partners to implement GTM activities and drive customer acquisition.

The role requires a Bachelor's degree in Marketing or related field and 2–3 years of experience in marketing, brand or campaign management. Proficiency in PowerPoint, Excel and Word, plus familiarity with analytics tools, is preferred.