Trade Marketing Associate — Chinese Content & PayTV

Astro; Kuala Lumpur; Presencial; MYR 72.000 - 120.000; Jornada completa

Descripción de la vacante

Astro Malaysia is seeking a Marketing Campaign Manager to drive PayTV and Chinese content marketing initiatives across ATL, digital and trade channels. You will partner with Product, Content, Brand and external partners to craft engaging campaigns that resonate with Chinese-speaking audiences.

You will translate insights into compelling messaging, manage end-to-end campaigns, monitor performance and optimise activities with cross-functional teams to maximise reach and impact for Astro's

Formación

• Bachelor's degree in Marketing or a related discipline.
• Minimum 2–3 years of experience in marketing, brand, product marketing, trade marketing, or campaign management.
• Strong understanding of integrated marketing communications across ATL, BTL, digital and trade channels.
• Experience supporting end-to-end marketing campaigns, from planning to post-campaign analysis.
• Excellent project management and coordination skills with multiple stakeholders.

Responsabilidades

• Plan and execute marketing campaigns for Astro PayTV products and Chinese content.
• Collaborate with Product, Content, Brand, Digital, Social Media and Partners to turn plans into GTM activities.
• Coordinate with agencies and internal teams on briefs, assets, timelines and delivery.
• Develop campaign messaging and value propositions based on consumer insights.
• Support trade marketing initiatives across stores, kiosks, roadshows and other touchpoints.
• Create sales collaterals and trade materials to support customer acquisition.
• Work with Sales to ensure clear communication of propositions and promotions.
• Monitor execution and identify opportunities for improvement.

Conocimientos

Marketing

Campaign management

Cross-functional collaboration

Data analysis

Digital marketing

PowerPoint

Excel

Presentation skills

Educación

Bachelor's degree in Marketing or related field

Herramientas

Google Analytics

Social listening tools

Content management tools

Descripción del empleo

Astro Malaysia is seeking a Marketing Campaign Manager to drive PayTV and Chinese content marketing initiatives across ATL, digital and trade channels. You will partner with Product, Content, Brand and external partners to craft engaging campaigns that resonate with Chinese-speaking audiences.

You will translate insights into compelling messaging, manage end-to-end campaigns, monitor performance and optimise activities with cross-functional teams to maximise reach and impact for Astro's