Associate, Trade Marketing, NJOI and Chinese Content

Astro; Kuala Lumpur; On-site; MYR 72,000 - 120,000; Full time

Job summary

Astro Malaysia is seeking a Marketing Campaign Manager to drive PayTV and Chinese content marketing initiatives across ATL, digital and trade channels. You will partner with Product, Content, Brand and external partners to craft engaging campaigns that resonate with Chinese-speaking audiences.

You will translate insights into compelling messaging, manage end-to-end campaigns, monitor performance and optimise activities with cross-functional teams to maximise reach and impact for Astro's

Qualifications

• Bachelor's degree in Marketing or a related discipline.
• Minimum 2–3 years of experience in marketing, brand, product marketing, trade marketing, or campaign management.
• Strong understanding of integrated marketing communications across ATL, BTL, digital and trade channels.
• Experience supporting end-to-end marketing campaigns, from planning to post-campaign analysis.
• Excellent project management and coordination skills with multiple stakeholders.

Responsibilities

• Plan and execute marketing campaigns for Astro PayTV products and Chinese content.
• Collaborate with Product, Content, Brand, Digital, Social Media and Partners to turn plans into GTM activities.
• Coordinate with agencies and internal teams on briefs, assets, timelines and delivery.
• Develop campaign messaging and value propositions based on consumer insights.
• Support trade marketing initiatives across stores, kiosks, roadshows and other touchpoints.
• Create sales collaterals and trade materials to support customer acquisition.
• Work with Sales to ensure clear communication of propositions and promotions.
• Monitor execution and identify opportunities for improvement.

Skills

Marketing

Campaign management

Cross-functional collaboration

Data analysis

Digital marketing

PowerPoint

Excel

Presentation skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Social listening tools

Content management tools

Job description

• We practice a vibrant & energetic office culture.
• We provide opportunities for career advancement within the company.
• Good performance is always rewarded accordingly.

WHY JOIN US?

• We practice a vibrant & energetic office culture.
• We provide opportunities for career advancement within the company.
• Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

Job Responsibilities

What You'll Do:

Marketing Campaign Management

• Support the planning and execution of marketing campaigns for Astro PayTV products and Chinese content.
• Work closely with Product, Content, Brand, Digital, Social Media and Content Partners to translate marketing plans into effective GTM activities.
• Coordinate with creative/media agencies and internal teams on campaign briefs, assets, timelines and execution.
• Support the development of campaign messaging and value propositions based on consumer and content insights.

Trade Marketing & Sales Support

• Support trade marketing initiatives for PayTV products across stores, kiosks, roadshows and other customer touchpoints.
• Develop and coordinate sales collaterals and trade materials to support customer acquisition and conversion.
• Work closely with Sales to ensure key product propositions, promotions and Chinese content campaigns are effectively communicated at the frontline.
• Conduct market/store visits to monitor execution and identify opportunities for improvement.

Chinese Content Marketing

• Support marketing campaigns for key Chinese dramas, variety shows and other Chinese content launches.
• Work with Content and external partners to translate content highlights, talent and key selling points into compelling consumer communications.
• Support content launch plans across ATL, digital, social, trade and other relevant touchpoints.
• Stay updated on Chinese entertainment trends, audience preferences and competitor activities to identify relevant opportunities.

Consumer & Market Insights

• Develop a strong understanding of Chinese-speaking audiences and PayTV consumer segments, including their content preferences and consumption behaviour.
• Monitor competitor, streaming and entertainment trends to identify opportunities for Astro.
• Translate insights into relevant campaign ideas, messaging and execution opportunities.

Campaign Performance & Reporting

• Track and analyse campaign and content performance against agreed KPIs.
• Prepare campaign reports highlighting key results, learnings and recommendations.
• Apply learnings to improve future PayTV and Chinese content campaigns.
• Manage campaign timelines, follow-ups and deliverables to ensure smooth execution.

Cross-Functional Collaboration & Adhoc Tasks

• Work closely with Product, Content, Brand, Digital, Social Media, Sales, Trade Marketing and external partners.
• Support other marketing initiatives and projects as required

Requirements

Who You Are

• Bachelor's Degree in Marketing, Business, Communications, Advertising or a related discipline.
• Minimum 2-3 years of experience in marketing, brand, product marketing, trade marketing, advertising or campaign management, preferably within the media, entertainment, telecommunications or agency environment.
• Good understanding of integrated marketing communications, including ATL, BTL, digital, social media and trade marketing execution.
• Experience supporting end-to-end marketing campaigns, including campaign planning, coordination, execution and post-campaign analysis.
• Strong project management and coordination skills with the ability to manage multiple stakeholders, priorities and timelines simultaneously.
• Familiarity with consumer insights, market research and campaign performance measurement.
• Strong analytical skills with the ability to interpret marketing data and derive actionable recommendations.
• Proficient in Microsoft Office applications, particularly PowerPoint, Excel and Word.
• Exposure to Google Analytics, social listening tools or digital marketing analytics platforms would be an added advantage.
• Strong presentation, communication and interpersonal skills, with the ability to engage effectively with internal and external stakeholders.
• Able to work independently while also collaborating effectively within cross-functional teams.
• Highly organised, detail-oriented and proactive in driving tasks to completion.
• Passionate about entertainment, media and content marketing, with a strong interest in Chinese content and audience trends.
• Proficiency in Mandarin and English (written and spoken) will be an added advantage, as the role involves working closely with Chinese content, partners and audience segments.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”