Tourism Business Development Executive

MERCU CITA MANUFACTURING SDN. BHD.; Shah Alam; On-site; MYR 45,000 - 78,000; Full time

Job summary

Mercu Cita Manufacturing Sdn.Bhd. in Shah Alam seeks a Business Development role to cultivate relationships with tour agencies, tour guides, and travel partners.

You will identify new partners, coordinate group visits, and develop programs that boost shop traffic and sales across Malaysia, including Kuala Lumpur and Selangor. The role requires 2–5 years in tourism or related fields, strong negotiation abilities, and the willingness to travel and work flexible hours.

Qualifications

• Diploma or Degree in Business, Marketing, Tourism, Hospitality, Sales or related field.
• 2–5 years of experience in tourism, travel agencies, hospitality, sales, business development, retail partnership or FMCG sales.
• Experience dealing with tour agencies, tour guides, or tourist groups is an advantage.

Responsibilities

• Identify and approach tour agencies, tour operators, and travel companies; build and maintain good relationships with tour agents, tour guides, and group leaders.
• Introduce the company's retail shop, products, and group-visit benefits to tourism partners; negotiate and establish mutually beneficial arrangements.
• Maintain a database of tour agencies, tour guides, and tourism contacts; maintain regular communication and follow-up with existing agency partners.
• Develop relationships with tourist bus companies and transport operators; coordinate with bus operators regarding tourist group schedules and shop visits.
• Proactively source and secure new tourist groups visiting Shah Alam, Kuala Lumpur, Selangor and surrounding areas; work with tour guides and tour leaders to arrange visits.
• Develop suitable incentives, commissions, rebates or group benefits for tour agencies and guides; propose promotional packages specifically for tourist groups.
• Coordinate with the retail shop, operations, and sales teams before the arrival of tourist groups; ensure adequate stock and staff are available for large groups.
• Regularly visit and meet tour agencies, tour guides and bus operators; attend tourism-related networking events, exhibitions and industry activities.
• Develop strategies to increase tourist sales and average spending per visitor; identify opportunities for group packages, souvenir bundles and promotional offers.
• Maintain records of agency accounts and tourist group visits; prepare weekly and monthly reports on tour groups secured, tourists brought to the shop, sales generated, active partnerships, new accounts acquired, and repeat group visits

Skills

Communication

Negotiation

Relationship building

Travel readiness

Sales

Education

Diploma or Degree in Business/Marketing/Tourism/Hospitality/Sales

Job description

To develop and maintain strong business relationships with tour agencies, tour operators, travel companies, tour guides, bus companies and other tourism partners to encourage tourist groups and passengers to visit the company's retail outlet. The role is responsible for identifying new tourism partners, negotiating group visit arrangements, coordinating visits, and developing partnerships that increase tourist traffic, retail sales, and customer volume.

Key responsibilities

Identify and approach tour agencies, tour operators, and travel companies; build and maintain good relationships with tour agents, tour guides, and group leaders

Introduce the company's retail shop, products, and group-visit benefits to tourism partners; negotiate and establish mutually beneficial arrangements

Maintain a database of tour agencies, tour guides, and tourism contacts; maintain regular communication and follow-up with existing agency partners

Develop relationships with tourist bus companies and transport operators; coordinate with bus operators regarding tourist group schedules and shop visits

Proactively source and secure new tourist groups visiting Shah Alam, Kuala Lumpur, Selangor and surrounding areas; work with tour guides and tour leaders to arrange visits

Develop suitable incentives, commissions, rebates or group benefits for tour agencies and guides; propose promotional packages specifically for tourist groups

Coordinate with the retail shop, operations, and sales teams before the arrival of tourist groups; ensure adequate stock and staff are available for large groups

Regularly visit and meet tour agencies, tour guides and bus operators; attend tourism-related networking events, exhibitions and industry activities

Develop strategies to increase tourist sales and average spending per visitor; identify opportunities for group packages, souvenir bundles and promotional offers

Maintain records of agency accounts and tourist group visits; prepare weekly and monthly reports on tour groups secured, tourists brought to the shop, sales generated, active partnerships, new accounts acquired, and repeat group visits

About you

Diploma or Degree in Business, Marketing, Tourism, Hospitality, Sales or related field

2–5 years of experience in tourism, travel agencies, hospitality, sales, business development, retail partnership or FMCG sales

Experience dealing with tour agencies, tour guides, or tourist groups is an advantage

Strong communication and negotiation skills

Able to build and maintain relationships with external partners

Good follow-up and coordination skills

Willing to travel and meet external clients and partners

Able to work independently and actively look for new business

Able to work flexible hours when required, including weekends and public holidays

Good command of English and Bahasa Malaysia; additional languages would be an advantage

Mercu Cita Manufacturing Sdn.Bhd. who is the leading importer and distributor of dried fruit, nuts, beverages and health products operating in Malaysia. Our brands have approximately 1,500 products from different countries in Middle East. We have also been the main supplier to the hypermarkets chain in Malaysia. We are looking for dedicted team to join our organization in line with our business growth and expansion.