Technical Sales Executive

Etex Group; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Job summary

Etex Group is seeking a dynamic Sales & Market Development professional to drive PROMAT passive fire protection solutions in Malaysia and Southeast Asia. You will engage with architects, engineers, developers and contractors to create project opportunities and secure specifications.

You will provide technical and commercial support, build long-term relationships and help grow sales while expanding PROMAT’s market presence across the region.

Qualifications

• Bachelors degree in civil/structural/mechanical engineering, architecture or business adminstration.
• 2-5 years in technical or specification sales within building materials or passive fire protection.
• Passive fire protection experience and specification selling preferred.
• Strong commercial awareness and market development capability.
• Fluent in English; Bahasa Malaysia an added advantage.

Responsibilities

• Develop and execute plans to achieve sales, specification and market development objectives.
• Identify new opportunities, market segments and strategic customers.
• Promote passive fire protection solutions to architects, consultants, engineers, developers, contractors and distributors.
• Deliver technical presentations, CPD programmes, and product demonstrations.
• Build and maintain relationships with key decision makers and stakeholders.
• Prepare technical proposals, quotations and commercial submissions for projects.
• Coordinate with distributors and contractors to convert specifications into sales.
• Maintain an accurate project pipeline and CRM records.
• Collaborate with regional teams to deliver customer-focused solutions.

Skills

Technical sales

Negotiation

Relationship-building

English communication

Bahasa Malaysia

Project management

Cross-functional collaboration

Self-motivated

Education

Bachelor's Degree in Civil Engineering, Structural Engineering, Mechanical Engineering, Architecture, or Business Adminstration

Job description

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Your main role are:

Drive specification sales, market development, project creation, technical support, and business growth for PROMAT Passive Fire protection solutions across assigned territories and markets.

While the initial responsibility will primarily focus on Malaysia, the role will progressively expand to support other Southeast Asian markets as business requirements evolve.

Focus on creating project opportunities through early engagement with architects, consultants, engineers, developers, contractors, distributors, and other key stakeholders.

The successful candidate is expected to build long-term customer relationships, identify new business opportunities, provide technical and commercial support, develop compliant passive fire protection solutions, and achieve sustainable sales growth while strengthening PROMAT's market presence.

What you'll do

1) Sales & Market Development

• Develop and execute business plans to achieve sales, specification and market development objectives.
• Identify and develop new business opportunities, market segments and strategic customers within assigned territories and markets.
• Expand PROMAT's market presence by promoting passive fire protection solutions to architects, consultants, engineers, developers, contractors, distributors and other key stakeholders.
• Increase brand awareness through technical presentations, CPD programmes, seminars, exhibitions and industry engagement activities.
• Build and maintain strong relationship with key decision makers and industry stakeholders.
• Monitor competitor activities, amrket trends and industry developments to identify business opportunities and potential risks.
• Promote PROMAT passive fire protection solutions during the design stage to influence and secure product specifications.
• Generate project leads and create demand through proactive customer engagement and specification activities.
• Collaborate with architects, consultants and engineers to develop complaint passive fire protection solutions.
• Conduct technical presentations, CPD seminars, lunch-and-learn sessions and product demonstrations to create brand demand.
• Identify, qualify and manage project opportunities from specification through project award to maximise project conversion.
• Prepare technical proposals, quotations and commercial submissions for projects.
• Coordinate with distributors and contractors to maximise specification conversion into sales and ensure successful project delivery.
• Maintain an accurate project pipeline and update CRM (Salesforce) regularly.

3) Technical Support & System Development

• Provide technical advice and recommendation on PROMAT passive fire protection systems.
• Prepare technical proposals, system recommendations, drawings and project-specific solutions.
• Support the development and localisation of passive fire protection systems to meet project requirements and local regulatory standards.
• Support fire testing, engineering assessments, product certifications and technical approvals with internal technical teams, accredited laboratories and certification bodies.
• Manage and maintain technical documentation, including test reports, certification and regulatory approvals (e.g. BOMBA, SIRIM, CIDB and Lampiran C1, C2 and C3)

4) Customer Development & Relationship Management

• Build and maintain strong relationships with customers, distributors, approved applicators and key industry stakeholders.
• Conduct regular customer visits to understand project requirements, identify new business opportunities and strengthen customer relationships.
• Achieve set sales targets, specification targets and market development objectives.
• Maintain accurate sales forecasts, CRM and project pipeline records.

6) Cross-Functional Collaboration

• Collaborate closely with Regional Commercial, Technical, Marketing, Customer Service and other internal teams to deliver customer-focused solutions.
• Participate in technical, product and professional development programmes to enhance knowledge and competences.

What you'll bring

About you

Possess a Bachelor's Degree in Civil Engineering, Structural Engineering, Mechanical Engineering, Architecture, or Business Adminstration.

2 to 5 years of working experience in technical sales, specification sales, or business development within the building materials, construction, or passive fire protection industry.

Prior experience in passive fire protection and specification selling is preferred.

Strong commercial awareness with the ability to identify business opportunities and develop new markets.

Good understanding of project sales, specification selling and the construction project lifecycle.

Strong negotiation, influencing and relationship-building skills with consultants, architects, engineers, contractors and distributors.

Good technical aptitude with the ability to understand and recommend passive fire protection systems and solutions.

Ability to prepare technical proposals, quotations and commercial submissions.

Good planning, organisational and project management skills, with the ability to manage multiple projects simultaneously.

Strong customer service mindset with the ability to build long-term customer relationships.

Self-motivated, proactive, results-oriented, and capable of working independently with minimal supervision.

A collaborative team player with the ability to work effectively across cross-functional and regional teams.

Strong written and verbal communication skills in English.

Proficiency in Bahasa Malaysia and other language would be an added advantage.

Valid Malaysian Driving License (Class D) and own transport, with willingness to travel extensively for customer visits, project meetings, site inspections and business development activities.

Any professional certification or training related to fire safety engineering, construction safety (CIDB Green Card), or professional sales management would be an advantage.

Benefits of working at Etex

Working with Etex, you will be keen to learn, grow and develop your career. You will be part of a culture that relies on continuous improvement, teamwork and communication. In return, we offer an attractive remuneration package that rewards you for your efforts. You will be part of a strong team and benefit from career opportunities that come from a global company.