Team Lead, Affluent & Premier Banking Segment

AFFIN Group; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

AFFIN Group seeks a senior leader to drive the Affluent & Premier Banking segment in Malaysia. You will own customer acquisition, deepen relationships, grow CASA/FD/TIA and multi-currency portfolios, and oversee profitability.

Collaborate with Wealth Banking, Treasury, Digital and Analytics to deliver superior client experiences and sustainable growth. The role requires deep experience in affluent banking, strong commercial acumen, and the ability to lead cross-functional initiatives for segment

Qualifications

• Bachelor’s degree in Business, Finance, Banking, Economics or related field.
• Minimum 10 years in Affluent Banking, Premier Banking, Wealth Management, Deposit Products, Segment Management or Retail Banking.
• Strong understanding of CASA, FD, TIA and multi-currency products.
• Experience in customer acquisition, portfolio growth and relationship management.
• Demonstrated commercial acumen to manage profitability and performance.

Responsibilities

• Lead the Affluent & Premier Banking segment with end-to-end responsibility for customer acquisition, relationship deepening, deposit growth and profitability.
• Drive growth of CASA, FD, TIA and multi-currency portfolios through differentiated segment propositions and pricing.
• Own segment P&L and develop propositions in collaboration with Wealth Banking, Distribution, Treasury, Digital and Analytics teams.
• Monitor portfolio performance, profitability, engagement and retention; identify growth opportunities via analytics.
• Oversee external deposits, balance growth and customer share of wallet initiatives.
• Deliver integrated customer solutions with cross-functional partners and lead strategic initiatives.

Skills

Stakeholder management

Analytical skills

Strategic planning

Cross-functional leadership

Problem solving

Education

Bachelor’s Degree in Business, Finance, Banking, Economics

Job description

Create your future with Affin! You too can make a difference.

Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. Here, you don’t just stay at the forefront of the industry – you can make a difference too.

Job Summary** :

Lead the Affluent & Premier Banking segment with end-to-end responsibility for customer acquisition, relationship deepening, deposit growth, and profitability. Drive the growth of CASA, FD, TIA & Multi Currency portfolios by delivering differentiated segment propositions, relationship-based pricing, and personalized customer experiences.

Responsible for increasing CASA market share, consolidating external funds, improving customer retention, and strengthening Affin’s position among affluent customers while ensuring sustainable balance growth and profitability.

The role serves as the CASA business owner for the Affluent & Premier segment, accountable for customer strategy, portfolio performance, proposition development, and segment P&L outcomes, working closely with Wealth Banking, Distribution, Treasury, Digital, and Analytics teams to achieve business targets and enhance customer lifetime value.

Job Responsibilities:

• Drive acquisition of new Affluent customers and upgrade eligible customers into Diventium and Invikta segments.


• Grow CASA, FD, TIA, Multi-Currency balances through targeted campaigns and relationship-based propositions.


• Develop and execute segment-specific pricing, privileges, and bundled banking strategies.


• Consolidate external deposits and increase customer share of wallet.


• Drive Fix Deposit & TIA maturity retention, renewal, and balance retention programs.


• Partner with Wealth Banking, Treasury, Branch Network and Digital teams to deliver integrated customer solutions.


• Enhance customer journeys, digital capabilities and proposition competitiveness.


• Monitor segment portfolio performance, profitability, customer engagement and retention.


• Identify growth opportunities through customer analytics and market intelligence.


• Manage overall segment P&L, business targets and strategic initiatives.

Job Requirements:

• Bachelor’s Degree in Business, Finance, Banking, Economics or related.


• Minimum 10 years of experience in Affluent Banking, Premier Banking, Wealth Management, Deposit Products, Segment Management or Retail Banking.


• Strong understanding of CASA, FD, TIA, Multi-Currency products.


• Experience in customer acquisition, portfolio growth and relationship management.


• Strong commercial acumen with ability to manage profitability and business performance.


• Excellent stakeholder management and leadership capabilities.


• Strong analytical, strategic planning and problem-solving skills.


• Ability to lead cross-functional initiatives and drive business transformation